Acxiom Proposes $37.5M European Acquisition

LITTLE ROCK, AK–Acxiom Corporation, a customer and information management solutions integrator, has extended an offer to acquire the Consodata companies in England, France, Spain and Germany from Turin-based Seat P.G for approximately $37.5 million.

Seat, a leading multi-platform directories company, has granted Acxiom exclusivity on the proposed transaction. Under the terms of the offer, Seat P.G. will retain ownership of the Consodata operations based in Italy and the U.S.

According to an Acxiom news release “the Consodata European operations own and operate some of the most comprehensive consumer lifestyle databases in Europe. Acxiom’s acquisition, when completed, will represent its second recent acquisition of the European operations of a consumer lifestyle and behavioral information business. In January, Acxiom completed the purchase of the Claritas European operations based in England, France, Germany, The Netherlands, Spain, Portugal and Poland.”

Acxiom Company Leader Charles D. Morgan said “the Consodata acquisition will be another step forward in our strategy of providing a full complement of services for businesses wanting to succeed in the pan-European market,” Morgan added.

The acquisition includes the German operation, formally known as pan-adress, and excludes the Consodata Italian business, which will be bought back by Seat P.G.