Ascentive Launches Channel Program with Initial Margins of 50 Percent

By Jessica Davis  |  Print this article Print


Desktop-as-a-Service Designed for Any Cloud ? Nutanix Frame

The maker of the BeAware workplace activity monitoring software offers a new partner program in an effort to boost sales.

Just a few months after introducing an enterprise version of its BeAware workplace activity monitoring software, Ascentive has launched a channel program that offers partners up to a 50 percent margin for deals registered in the first 90 days of their participation.

Any VAR can get a 20 percent discount from the list price, said Alan Schran, CEO of the Philadelphia-based company. VARs can get another 10 percentage points when they register the deal, and they receive another 20 percent for deals they register in their first 90 days as an Ascentive VAR.

The software, initially introduced eight years ago to the consumer market as a tool to help parents monitor their children's Internet use, tracks a user's computer activity, including Web sites visited, what applications are running, e-mails sent and received, and chat sessions. It can also send alerts when it detects certain activities.

For example, the software can alert employers when workers use inappropriate keywords on their computers, immediately bringing the activity to the employer's attention, according to Ascentive.

As companies are under more pressure to increase margins and protect proprietary information, such a solution is gaining appeal.

"We had our consumer software out there and started getting inquiries from companies that were looking for a corporate version," Schran said. After a year of development, "we were able to pick up a bunch of initial orders from these people. We were selling directly."

Schran is expecting the VAR program to boost the company's sales. He said that so far it has met or exceeded expectations but declined to quantify those.

"It reaches out to another part of the marketplace," he said. "There are companies who only want to go through their VAR."

Some companies may find the value proposition compelling. Schran said that studies have shown that employees waste 2.1 hours online every day. That wasted time drops dramatically when the BeAware product is deployed, he said.

"Especially if they tell employees it is there," he said. "One company put the software on their network, told employees, and their Internet usage dropped by 90 percent. It saved them thousands of dollars in terms of not having to buy an additional T1 line."

Click here to view exclusive channel research from Amazon Consulting.

Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com

Submit a Comment

Loading Comments...