Content Writer
Biography
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EMV Chip-Card Deadline Creates Channel Mandate
Your customers who accept credit cards as payment need to be EMV-compliant, and the closer they get to achieving compliance by the Oct. 1, 2015,…
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Making Marketing More Meaningful With Metrics
A channel friend recently called me to complain about his marketing company. “They keep telling me that I’m getting great results,” he said. “But I…
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Helping Your Customers Make the Transition to IPv6
One would think that nothing motivates people to action quite like impending disaster. Yet, in the past few years, we’ve seen remarkable complacency among IT…
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How to Make Your Marketing More Productive
If you find yourself complaining that your marketing just isn’t producing any results, it may be because your marketing material is all about you. If…
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Why IP Is Imperative to Channel Partners’ Future
The dawn of the reseller channel came in August 1981 when IBM introduced the IBM PC. Since company policy held that “nobody but IBM can…
