Year: 2016
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Cisco Transformation Requires More Time, Patience
Categories: Tech CompaniesSAN FRANCISCO—One of the largest corporate transformations in the history of the IT industry is proceeding at an uneven pace. At the Cisco Partner Summit 2016 conference held here Nov. 1 to 3, the company laid out a series of initiatives intended to accelerate a shift toward a business model based on recurring revenue derived… Read more
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How Salesforce Is Bringing AI to the Channel
Categories: Tech CompaniesArtificial intelligence may seem like a concept that’s far removed from the channel. However, Salesforce on Nov. 3 unfurled an instance of its partner relationship management (PRM) software delivered as a service that comes infused with an Einstein AI engine that has the potential to transform how channels are managed. PRM applications are loaded with… Read more
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Channel Outlook: A Look at What’s Brewing
Categories: News and TrendsCloud competition Channel Outlook: A Look at What’s Brewing Professionals at channel firms are largely optimistic about future business, yet when it comes to the cloud, some see the glass as half empty and some as half full, CompTIA research shows. Channel Value Approximately two-thirds of core IT products flow through or are influenced by… Read more
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Disruption, Competition to Fuel Tech M&As in 2017
Categories: News and TrendsM&A Disruption, Competition to Fuel Tech M&As in 2017 In the face of competition and tech disruption, industry execs will continue to turn to mergers and acquisitions. Economic fundamentals will also be a factor. Strengthening Earnings Forecast 75% of tech industry execs express confidence in their organizations’ upcoming corporate earnings, up from 60% who felt… Read more
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Channel Marketing Requires Multiple Tools
Categories: News and TrendsMarketing is a process by which you attract interested parties to learn more about, and ultimately buy, your products and/or services. The key word in that definition is “process.” By definition, a process requires multiple steps involving a variety of tools, all employed according to a carefully designed plan. “If you’re a hammer, everything looks… Read more
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Digital Business Drives New Workflow Opportunities
Categories: News and TrendsDigitizing workflow Digital Business Drives New Workflow Opportunities SMBs need help re-engineering workflows for the digital business age, but who in the channel will capitalize most on these opportunities remains to be seen. Top SMB Business Priorities When asked about business priorities, respondents rated growing the business equally with increasing productivity through improved workflow/business processes,… Read more