Year: 2015
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IndependenceIT Enhances Channel Partner Program
Categories: News and TrendsIndependenceIT Beefs Up Its Channel Partner Program IndependenceIT, a provider of an integrated workspace automation software platform, released an enhanced partner program for independent software vendors (ISVs), managed service providers (MSPs) and VARs. These enhancements include the introduction of two-tier partner levels and professional service/technical support groups to streamline service development and delivery. The program… Read more
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How to Make Your Marketing More Productive
Categories: News and TrendsIf you find yourself complaining that your marketing just isn’t producing any results, it may be because your marketing material is all about you. If your reaction to that statement is “Well, who is my marketing supposed to be about?” the answer is … your customer. What’s in It for Me? Potential customers receive all… Read more
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Execs’ Understanding of IT’s Importance Grows
Categories: News and TrendsExecs and IT Execs’ Understanding of IT’s Importance Grows A new report finds senior business executives appreciate the transformational impact of IT more than ever. This bodes well for the channel. Importance of Technology to the Business A full 97% said technology is more important today compared with five years ago, with 65% saying it… Read more
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Focusing on the MSP Customer Experience
A management trend that seems to be taking the world by storm these days is the appointment of a chief customer officer. The basic idea is that rather than leaving customers to their own devices when it comes to engaging with products and services, some thought should be given to creating an actual experience that… Read more
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Businesses Underestimate Shadow IT, Cisco Warns
Cisco recently shared data results based on its customers’ public cloud usage, including the issue of shadow IT, and the numbers aren’t pretty. One major finding shows that companies are using as much as 15 to 22 times more cloud services to store critical company data than CIOs realized. The reason behind the mounting problem… Read more
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Time Warner Cable Lets Partners Resell Phone Services
Categories: NetworkingOn the eve of a potentially historic $55 billion merger with Charter Communications, Time Warner Cable Business Class (TWCBC) announced that its Business Class Phone (BCP) service can now be offered by its reseller channel. As a complement to its direct sales effort, Ira Morris, senior director for the reseller program at TWCBC, said the… Read more