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In the past the only way an enterprise could deal with a bandwidth drought was to buy more bandwidth, a practice that leads to most enterprises overbuying bandwidth and overprovisioning their data centers, just to meet peak needs.

Today, those enterprises are faced once again with the need for additional bandwidth, partly driven by the adoption of new technologies, such as virtualization, and partly by business continuity needs. But in today’s world, budget pressures and increased operating costs are making obtaining that bandwidth very difficult. What’s more, compliance and security issues prevent CIOs from just throwing more bandwidth at the problem; that bandwidth needs to be controlled and monitored.

The answer to those dilemmas lies with WAN optimization, a technology that can control and throttle bandwidth between points on a WAN.

When it comes to optimizing the WAN, Exinda Networks has an appliance-based approach that offers more than just bandwidth control. The company’s products extend bandwidth control by implementing traffic discovery, logging and reporting; add to that policy-based throttling and packet compression, and IT administrators now have the upper hand when it comes to managing traffic.

Click here to see Channel Insider Labs’ walk-through of Exinda’s WAN optimization.

The company has also announced a new channel program, which should entice partners to join and realize increased revenues. By combining industry-leading profits, an identified business need and a channel-friendly approach, Exinda will definitely draw attention from a channel that is hungry for comprehensive bandwidth solutions.

Exinda offers two product lines to the channel; the x700 series for WAN Optimization and the new x800 series, which adds application acceleration, TCP acceleration and a technology called WAN Memory. The x800 series consists of the 2800, 4800 and the 6800. All of those units offer the same features but are differentiated by the amount of traffic that can be handled. For example, the 2800 is designed for branch offices and comes in sub-models rated for 1, 2 or 6M bps of traffic. The 4800 model range includes units rated for 1,2,10 and 20M bps and 50 to 2000 TCP connections, while the 6800 offers models that can handle 10 or 20M bps, along with a maximum of 5000 accelerated TCP connections.

Other differences between the models include the amount of local storage and the number of ports and other capacity-related features. The company also offers an x800HP series, where the HP stands for high performance and the units are designed for busy data centers that need every acceleration and monitoring feature available.

Solution providers will find any of Exinda’s products easy to install.