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Following the Analytics Investment Trail

Analytics spending The Analytics Gap 72% of CIOs surveyed are showing interest in assessing and developing analytics capabilities, but only 32% of CEOs express interest. Primary Advanced Analytics Stakeholders CIOs, line-of-business units and analytics staff top the list. External consultant and CEOs were neck-and-neck for fourth place. Advanced Analytics Spending Plans Two-thirds of midmarket organizations […]

Written By

Michael Vizard

Jan 6, 2015

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Analytics spending

The Analytics Gap

72% of CIOs surveyed are showing interest in assessing and developing analytics capabilities, but only 32% of CEOs express interest.

Primary Advanced Analytics Stakeholders

CIOs, line-of-business units and analytics staff top the list. External consultant and CEOs were neck-and-neck for fourth place.

Advanced Analytics Spending Plans

Two-thirds of midmarket organizations (66%) plan to invest $100,000 or more. Almost an equal percentage (63%) of enterprises intend to invest $500,000 or more.

Big Data Investments

57% are either in the process or implementing a big data platform or have identified a need; 23% said they already have a system in place.

Actual Usage of Analytics

A full 71% said they either are actively using, or have near-term plans to use, simple forms of analytics. Yet only one in five are using advanced analytics in conjunction with big data.

Attitudes Toward Big Data

54% said big data is not a fad; 40% said big data generates enough ROI to make investing worthwhile.

Strategic Value of Analytics

98% of companies that have invested in developing an analytics program said it’s a strategic investment. Almost a quarter (23%) of them said it’s the essence of their strategic vision.

Return on Analytics Investment

38% expect to gain a competitive advantage in investing in analytics. Only 2% see no benefit.

Level of Analytics Maturity

Just over half (57%) rate their maturity as medium or low. Only 5% of adopters believe they have achieved the highest level of analytical maturity.

Michael Vizard

Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a writer for publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

Following the Analytics Investment Trail

Michael Vizard

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