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Appreciating Big Data Analytics’ Business Value

Appreciating Big Data Analytics’ Business Value Technology Making Biggest Impact in Last Five Years Mobile computing topped the list, at 66%, followed by data analytics, at 51%, and cloud computing, at 45%. Technology Expectations in the Next Five Years Just over half (55%) said customers will demand 24/7 access and connectivity, closely followed by faster […]

Written By

Michael Vizard

Apr 28, 2015

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Appreciating Big Data Analytics’ Business Value

Technology Making Biggest Impact in Last Five Years

Mobile computing topped the list, at 66%, followed by data analytics, at 51%, and cloud computing, at 45%.

Technology Expectations in the Next Five Years

Just over half (55%) said customers will demand 24/7 access and connectivity, closely followed by faster access to services (53%).

A Brave New Digital World

A full 68% said the combination of mobile, social, analytics and the cloud is changing the world as we know it.

Digital Impact on the Business

Almost three-quarters (73%) said digital technologies will have a direct impact on business in the next five years, while 68% said they already have.

Turning Information Into Actionable Intelligence

A full 71% claim they are good or very good at turning data into useful information, while only 6% said they are poor or very poor at doing so.

Impact of Massive Amounts of Data

Only 36% said access to an abundance of data is making a significant difference in their business, versus 38% that said it helps some. Conversely, 14% said it makes things harder.

Drivers of Better Data Usage

More than half (54%) said customers are forcing the issue, followed by 39% that said competitors are doing so.

Technology Drivers of Business Change

Big data analytics was cited most by 43%, followed by automation (37%) and cyber-security (36%).

Areas of Predictive Analytics Success

Finding cost savings comes in first, at 43%, followed by identifying consumer trends, at 40%.

Ability to Innovate in an Agile Way

A quarter (25%) said they can do this across the organization, versus 58% that claim to be able to innovate quickly in parts of the business.

Ability to Operate in Real Time

Less than a third (29%) claimed to be able to do this organization-wide, versus 52% that said they can operate in real time in pockets of the business.

Availability Products and Services

A full 43% currently provide access 24/7, while 23% plan to in the next 12 months. Another 18% plan to do so in a year or more.

Access to Data Scientists

A little less than a quarter report having access to data scientists, while 40% have a wealth of data and tools but no data scientists.

Michael Vizard

Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a writer for publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

Appreciating Big Data Analytics’ Business Value

Michael Vizard

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