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Security specialist McAfee
announced it is making “significant investments” to enable partners to sell
McAfee security solutions to small and midsize businesses. In response to a
worldwide opportunity of more than $7 billion for SMB security solutions,
McAfee is launching the SMB Specialization within the McAfee SecurityAlliance
program to enable partners to improve profitability while addressing the needs
of SMB customers.

McAfee SMB Specialization allows
partners to sell targeted security solutions to customers with less than 250
employees. By enrolling in this specialization, partners can offer their
customers email, Web, data and endpoint security solutions, with on-premise or
SAAS (software as a service) delivery models. With this program, partners can
take advantage of an enhanced profitability model, a range of enablement tools,
turnkey marketing programs and dedicated resources.

This specialization is
supported by the Partner Acceleration Resource Center, a dedicated online
resource center that provides McAfee SMB partners 24/7 access to the
information needed by channel partners to drive new SMB business and expand
existing business with SMB customers. Enhanced McAfee Rewards and margin
programs have been created for SMB partners.

The Partner Acceleration
Resource Center provides access to SMB-specific information, including product
overviews, product briefings, tutorials, best practices, sales tools and
marketing campaigns. Partners receive marketing materials that help them
execute marketing campaigns on their own or they can access a third-party
marketing platform that will execute the campaign on their behalf.

The resource center includes
tools and turnkey sales acceleration kits that use McAfee best practices in
demand creation. The center offers increased sales support resources for
partners to leverage for assisting with SMB opportunities. McAfee has created
tools to help increase a partner’s status as a trusted security advisor, and
dedicated McAfee sales and product experts are available for on-the-spot sales
help.

“McAfee is committed to
expanding business opportunities for McAfee SecurityAlliance Partners,” said
Alex Thurber, senior vice president of worldwide channel operations for McAfee.
“The growing SMB space offers attractive cross-sell, up-sell and service
revenue opportunities for our partners. With the McAfee SMB Specialization‚ÄĒthe
most robust program to sell security to the SMB customer‚ÄĒpartners can simplify
and accelerate their success in the SMB space.”