Indian IT outsourcing vendor Infosys Technologies Ltd. today made a bid to take on U.S.-based consulting companies such as Accenture Ltd. by launching a new consulting subsidiary in the United States.

Rather than buy its way into the U.S.-based IT and business consulting market, the Bangalore, India, firm is building a new subsidiary from the ground up. Infosys Consulting Inc., headquartered in Fremont, Calif., is putting together what officials characterize as a “disruptive model” aimed at grabbing market share in a market that has seen declines for the last few years.

“Our mission is to build the world’s most competitive consulting firm—one that delivers a higher return on consulting dollars to our client than any other firm and [one that] continually improves the competitiveness and value of Infosys,” said Stephen Pratt, CEO of the new consulting startup. Pratt, formerly with Deloitte Consulting, was named one of the Top 25 consultants in the world last year by Consulting Magazine.

Its “disruptive” business model calls for high-quality business consulting to be done locally while functions such as number-crunching, analysis and technology delivery will be executed in India, where labor costs are much lower.

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