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Business
communications company Fonality announced its Partner Plus Program, designed to
provide partners with more flexibility and tools necessary to drive voice over
IP, unified communications and contact center sales among the small and midsize
business market. A tiered designation structure was created to ensure partners
are well-equipped to meet their customers’ needs with a Fonality solution.

Each
level is designed to support partners through the sales process and deployment
as well as support and on-boarding of each customer. Partners can choose the
partnership level that meets their needs. Compensation and incentives increase
to match the levels of certifications and training as a partner grows with the
program. At each level, partners can sell hosted and hybrid-hosted solutions.

“A
strong ecosystem of qualified and capable partners is imperative to our
fast-growing customer base. The Partner Plus Program was designed to provide
our resellers with resources to better leverage our solutions,” said John
Young, general manager of channel operations at Fonality. “The enhanced program
offers highly competitive incentives while giving partners the unique
flexibility to deliver cloud solutions as Fonality Agents, or hybrid-hosted
solutions as a reseller.”

Partnership
levels include Premium Partner, the program’s highest level, where partners are
Fonality-trained professionals who can market, sell and implement solutions. In
addition, Fonality training provides technical support. The next level is
Certified Partner, where, working in conjunction with Fonality, partners can
lead sales and marketing efforts to bring the right solutions to their
customers. At the entry level is Authorized Partner, which allows partners to
sell hosted and hybrid-hosted solutions on behalf of Fonality.

Fonality
also offers incentives for Agent Partners seeking to offer cloud solutions to
help build a residual revenue stream through referral commissions. These
incentives include a 20 percent share in each sale, in addition to noncapped
residuals throughout the contract’s lifespan.

In
addition, Fonality helps partners increase profits through its Partner Portal,
which offers resources to support and drive sales. These include marketing
resources such as product and solution sales tools and whitepapers on industry
trends and technology; training and certification programs; and monthly
communications on new product releases, beta programs, and marketing support
for events and programs.

“We
began offering Fonality’s communications solution after realizing its value
especially in the SMB marketplace,” said Darlene Doherty, an account executive
for Apex Communications, a New England-based communications provider. “We have
been recommending an upgrade path to our existing 3Com customers mainly due to
Fonality HUD’s progressive desktop application, call center solution and
site-linking software.”

“Our
clients have been extremely satisfied, and our customer base is growing,”
Doherty said. “The flexibility of Fonality‚Äôs solutions broadens our portfolio.
It is important for all companies to be able to do more with less, and Fonality
provides the ease of use and competitive cost our customers crave, helping us
to better meet their needs.”