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Brocade has unveiled its new global Alliance Partner Network channel program, designed to attract storage and IP networking channel resellers with a more selective, profitable alternative to existing channel programs. The Brocade Alliance Partner Network maintains the elements of the existing Brocade storage networking channel program and expands these industry-leading best practices to include the Brocade IP networking portfolio of offerings.

The Brocade Alliance Partner Network was created to help channel resellers preserve and maximize profitability with innovative sales programs, attractive services offerings, and high-integrity business processes and tools designed to level the competitive playing field. Brocade says it is committed to helping channel partners increase their market share and customer satisfaction with a complete portfolio of innovative, proven, and cost-effective storage and IP networking product and service offerings.

"As business models shift and customer demands change, today’s leading and revolutionary channel companies are looking for a clearly defined and achievable return on partnering that produces improved performance, profitability, and ultimately customer satisfaction," said Tiffani Bova, Vice President of Research, Indirect Channel Programs & Sales Strategies, Gartner. "As a result, these companies are being more selective when aligning with particular IT vendors and joining partner programs, while, at the same time, IT vendors must find ways to assist current partners that are interested in evolving their business toward more profitable opportunities such as services and other alternative delivery and acquisition models."

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