Year: 2017
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The Tech Jobs Sector Grows Stronger
The U.S. information technology (IT) sector added about 8,400 core IT jobs in June, according to CompTIA’s analysis of the Bureau of Labor Statistics’ Employment report. The CompTIA IT Employment Tracker shows that four out of five employment categories in the IT sector experienced job growth. In the first half of 2017, IT sector employment… Read more
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Samsung Creates Sales Certification Program
Most IT and business executives don’t have much patience for sales pitches, so for channel partners to succeed, they need to have salespeople who can put themselves in the shoes of the customer. Salespeople need to not only understand the capabilities of the product, but also know how the solution being offered improves the economic… Read more
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Xerox Extends Event Package to Channel Partners
Categories: Tech CompaniesIn the wake of the biggest product launch in the company’s 110-year history and Future of Work global forum tour, Xerox is giving its channel partners the opportunity to recreate their own local forums to drive sales for the company’s new ConnectKey office technology. Armed with two new marketing kits and leveraging their complementary services… Read more
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Strongarm Debuts Partner Program for MSPs and VARs
Categories: SecurityStrongarm recently launched a partner program to help managed service providers (MSPs) and value-added resellers (VARs) offer their small and midsize business (SMB) customers security services beyond firewalls and antivirus solutions. The program offers a simple, automated security system to solution providers that haven’t been able to provide advanced security protection and incident response services… Read more
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The Problem With Partner Referral Programs
Categories: News and TrendsThe Problem With Partner Referral Programs The Problem With Partner Referral Programs Vendors can drive higher-quality leads via a partner referral program, but most partners aren’t making enough money from referrals to make the effort worthwhile. Partner Participation On average, partner programs had 1,250 partners enrolled in a referral program, with 69% making a referral.… Read more
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Referrals Are Still the Most Powerful Marketing Tactic
Categories: News and TrendsSales and marketing have one thing in common: the answer to the most popular question they get asked. For marketing, the question is, “What’s the most effective vehicle for marketing?” Some may answer email, web, direct mail or radio, but the answer you’d get from the overwhelming majority of marketers is “referrals.” For sales, the… Read more