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Big Data Projects Encounter Headwinds

Big data thoughts Big Data Projects Encounter Headwinds Only 27% of big data projects are profitable, a new study finds. Solution providers should be aware of big data challenges and avoid overpromising results. Big Data Projects Proliferate More than half (55%) said that regular, ongoing big data projects are in progress today at either the […]

Written By: Michael Vizard

Jun 14, 2016

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Big data thoughts

Big Data Projects Encounter Headwinds

Only 27% of big data projects are profitable, a new study finds. Solution providers should be aware of big data challenges and avoid overpromising results.

Big Data Projects Proliferate

More than half (55%) said that regular, ongoing big data projects are in progress today at either the enterprise or department level.

ROI of Big Data Projects

While only 27% of big data initiatives are profitable, 45% of respondents said they are breaking even. Another 12% indicated that big data initiatives are losing money, while 12% said it is too early to tell.

Companies With Profitable Big Data Projects

Among organizations with profitable projects, the top benefit is improved customer satisfaction and customer retention (51%). Three-fourths of profitable respondents reported they had made excellent or very good progress in improving data quality and data governance, compared to 50% overall.

Executives Keep the Big Data Faith

Almost half (49%) who have high levels of executive buy-in report their big data initiatives are profitable, compared to just 6% who do not have executive support.

Big Data Project Ownership

The CIO controls 39% of projects in the United States, compared with 64% in European companies. Overall, strategy execution is most often in the hands of data specialists (30%), IT management (28%) and database architects (21%).

Vertical Industries With the Most Big Data Projects

Communications and energy/utilities/chemical topped the list at 60% each, followed by consumer and packaged goods at 55% and retail at 53%.

Big Data Organizational Benefits

Better decision-making (37%), collaboration and information sharing (34%), and increased productivity (33%) top the list of big data benefits.

Big Data Challenges

Budget constraints (44%) and integration (35%) are the top two challenges to becoming insight-driven organizations.

Big Data Plans

While 30% said they plan to accelerate their big data initiatives, 16% said they would continue at the current rate, 25% said they would remain in the planning or proof-of-concept phase, 15% said they would modify their strategy or start over, and 12% said they would put big data initiatives on hold.

Michael Vizard

Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a writer for publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

Big Data Projects Encounter Headwinds

Michael Vizard

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