Traceable AI Joins AWS Marketplace, Strengthens API Security Amid Rising Risks

API security platform vendor Traceable AI announced this week they are one of the latest products available on the AWS cloud marketplace. The platform discovers, monitors, and protects the various API integrations a business has in use with the ultimate goal of stopping security threats and providing greater visibility for development teams and others in the organization.

Traceable AI executives describe their business as “customer and partner obsessed” and credit their MSP, reseller, CSP, and technology partners as one of the core parts of everything they do.

“We are 100 percent a partner-driven company,” said co-founder and CTO Sanjay Nagaraj. “We rely on our partners to expand and in turn provide education and enablement resources to help our partners help their customers understand the need for a platform like ours.”

Co-founders identified security threat through explosion in cloud adoption

The company was founded in 2018 by several former employees of AppDynamics, now a part of Cisco. The team was watching the beginning of what they call an explosion of API use brought on by cloud adoption trends over the past several years.

Head of product Amod Gupta highlighted three separate trends that have occurred somewhat simultaneously over the past decade, including:

• The onset of digital transformation projects and the move to cloud-first and cloud-native infrastructure by many if not all enterprises.
• The rise in microservices, granular workloads, and small and often siloed teams.
• The shift towards software updates occurring monthly or even more frequently and the rise in the amount of different SaaS products utilized by enterprises.

“We realized a comprehensive platform was needed,” Nagaraj said. “There is rarely a comprehensive understanding of a company’s APIs and how everything is connected. We wanted to address that problem.”

Platform built with prior data experience and emerging technology in mind

Gupta said the team took the insight into data collection they developed at AppDynamics and infused the platform with a deep understanding of how and why APIs are utilized within the architecture of business’ technology stacks. As a result, the platform traces and protects APIs running on the edge, through internal networks, and via code deployment.

The platform provides businesses a full view into the often many APIs they have deployed across their technology stack and then layers in threat hunting, monitoring, fraud and bot security, and attack protection.

Users can leverage downloadable reports and API testing capabilities, too. Traceable AI has also launched GenAI API testing and monitoring in response to the growing popularity of GenAI tools and the added need for API use that popularity has created.

“Almost all GenAI applications require an API to communicate, including all chatbots,” Gupta explained. “We see businesses jumping on AI adoption, but the security rules haven’t really been written here yet, so a platform that can monitor threats is crucial.”

API security interest and understanding continue to grow

Traceable AI has seen a lot of traction in adoption, and in February reported a 300 percent year-over-year revenue increase, but Nagaraj and Gupta acknowledge that API security is still an area many are only beginning to consider as an important component of their overall security practice. They both believe that channel partners are the key to unlocking broader understanding and adoption.

“Channel partner businesses play a dual role, in that they are both business advisors and also technology specialists for their clients,” said Gupta. “They are crucial to education on why API security is important because they are building the systems that use the APIs.”

Now, with a strategic collaboration agreement with AWS, Traceable AI is charting a path towards more growth.

“By integrating Traceable’s API security platform onto AWS’s global cloud infrastructure, we empower businesses worldwide to innovate securely. This collaboration makes enterprise-grade API security accessible and actionable for companies of all sizes, accelerating their digital initiatives while safeguarding their most valuable assets,” said Jyoti Bansal, CEO and Co-founder of Traceable AI, in a press release.

The managed security services market is projected to see significant growth in 2024 as enterprises continue to focus more on risks and threats.