Internet Publishing Provider Announces “Channel Only” Market Strategy

KnowNow Inc., a provider of Internet-based publish-subscribe solutions, today launched its Solution Partner Program, part of a channel-only sales strategy. KnowNow produces Internet publish-subscribe middleware for a wide range of workgroup collaboration, process management, improved data visibility, and event-driven process management solutions.

“We believe that the channel model is the ideal go-to-market strategy for our technology,” said Richard Treadway, vice president of marketing for KnowNow. “Not only will a channel strategy accelerate profitability for KnowNow, it represents the first middleware solution that can offer profitable opportunities to a broad range of channel partners.”

Partners will receive online technical and sales training, access to comprehensive technical support, early release and demonstration software, development software, and competitive discount pricing. KnowNow is also providing sales and marketing support in the form of pre-qualified leads, joint public relations and event participation, marketing collateral materials, briefings, and sponsored customer win profiles for Partners’ ongoing sales use.