Hurricane Relief: Microsoft Gives Lends a Hand to Gulf Area Partners

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The offerings kick in Nov. 4 and expire Feb. 28.

More than 1,000 registered partners are also eligible for all but the customer engagement funds.

Microsoft has also been offering customers 90-days of interest-free financing and extensions and temporary software for volume licensing customers.

The incentives are designed to provide opportunities to Microsoft VARs through Microsoft customers, putting an investment in both, said Todd Cione, area general manger for Microsoft’s Small and Mid-Market Solutions and Partners South Central Area (Arkansas, Louisiana, Oklahoma and Texas).

“This will put people back to work,” said Jim Perrier, of Universal Data Inc., a collaboration specialist, in New Orleans.

“Part of the problem has been that people just don’t have the money to spend. There aren’t any customers for businesses, and we haven’t had mail in two months. When the mail stops, so do your receipts. Putting spending power in a customer’s hands will get us back to work.”

Many Microsoft VARs were frustrated initially by Microsoft’s response to the tragedy, which they said was slow, but Cione said Microsoft said it was busy performing humanitarian aid for their partners and clients before they got to the technical issues.

“If you asked me a week ago, or two weeks or a month, I would have given you a different answer,” said Louis J. Hoerner Jr., of AIM Technologies Inc., a Great Plains reseller.

“It wasn’t one big issue, it was this or that from specific clients who needed [replacement] software or this or that, and it would be difficult getting it. But at the same time, they sent us a ton of golf shirts because our staff didn’t have clothes to wear, so you know they’re trying. It’s just a big job.”

One Microsoft partner who wished to remain anonymous said he is still waiting for replacement software for some clients.

“This is a substantial task,” Cione said. “Initially, we wanted to make sure the humanitarian needs were taken care of; now we can move on to the business needs, and this is a substantial effort in that direction.”

Microsoft estimated it had 7,000 customer who suffered some detriment from the August hurricane.

Many of them left the city and set up new infrastructure, either temporary or permanent, in new locations, Microsoft and partners said.

Building new business opportunities will be key to the success of partners and vendors in New Orleans, said Charles Coe, president of Coe Solutions Inc.

“There will be opportunity coming,” Coe said. “These incentives could be enough to entice something new to spring up, get some customers back and build new market share for us and for Microsoft.”