Focus on Security Software Innovation

1Focus on Security Software Innovation

Customers think free anti-virus software is just as good as commercial offerings. Need to make sure this is not the case for too much longer.

2Find New Routes to Market

With McAfee firmly in Intel’s pocket, Symantec needs to find routes to market to counter Intel OEM model.

3Modernize Data Protection in the Cloud

Replication of virtual machines in the cloud will reduce need for traditional backup and recovery software.

4Next Generation Firewalls

More effective and easier to manage than existing firewalls, Symantec needs to get relevant here.

5Fix Service and Support

Updates that break things, even if it is Windows XP, are never popular.

6Compliance Does Not Equal Security

Too many customers equate the two.

7Converge Systems and Security Management

Trouble here is that Symantec systems management revenue declined this quarter.

8Catch the Big Data Wave

Another massive opportunity that Symantec needs to be seen playing in.

9Focus on Selling New Products

Company and its partners are too comfortable booking recurring subscription revenue.

10Increase Attach Rates

Most customers still only buy anti-virus and firewall security products.

11Move to the Cloud Faster

Before others claim Symantec sweet spots.

Michael Vizard
Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a contributor to publications including Programmableweb, IT Business Edge, CIOinsight, Channel Insider and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

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