System Crashes After 600,000 iPhone 4 PreordersBy Channel Insider Staff | Print
Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers
Apple posted an apology on its Website for what it described as "many order and approval system malfunctions," although demand for the iPhone 4 has pushed the ship date for pre-orders until July 14.Apple became a victim of its own success June 15, when an unexpected 600,000 pre-orders for its iPhone 4 managed to crash both its and AT&T's ordering systems. AT&T continues to be the exclusive carrier of the iPhone in the United States.
Apple and AT&T found themselves hit by unexpected demand for the iPhone 4, which promptly sold 600,000 units after going on pre-order June 15. That effectively crashed both companies' ordering systems; reports circulated of AT&T employees were forced to jot customers' details on paper after store computers melted down, and visitors to both AT&T's and Apple's Websites encountered error messages.
The iPhone 4 represents Apple's latest attempt to hold back the rising challenge presented by Google Android smartphones.