Microsoft Strategy Focuses on Centralized Services

By Peter Galli  |  Print this article Print


Desktop-as-a-Service Designed for Any Cloud ? Nutanix Frame

Windows Live will be the hub for the rest of the services that the company rolls out in the future, says Microsoft Chief Software Architect Ray Ozzie.

REDMOND—There is a fundamental shift underway toward centralized services, said Ray Ozzie, Microsoft's chief software architect, and such services are key to Microsoft's strategy of using Windows Live as a hub to create seamless experiences across the PC, browser and mobile devices.

In an address at the annual Financial Analyst Meeting at Microsoft's campus here July 27, Ozzie said a transformational shift to services will be necessary for all technology companies at this point if they want to expand their relevance.

"We can, now, for the first time, balance where to put the application [and] the device, and how we balance and deliver the user experience. That architectural choice is now ours, and the importance of services in the design of new hardware is a services transformation," he said.

Microsoft shows developers how to build Windows Live Services. Click here to read more.

The first impact of this change was on the Internet, but it then affected small businesses and will ultimately impact enterprise IT as well, he said. "Clearly enterprises would need to make tradeoffs to leverage these services, with cost versus control being one, and I believe this services transformation will impact all markets serviced by technology," he said.

While the term 'Internet services' is a broad one, it is really an architectural principle, a way of defining solutions, as well as an online value-based delivery model, Ozzie said, adding that the user is now firmly in control on the Internet and that all Microsoft's online products and services will have a connected, user-focused perspective.

"We should also be focusing on what we want to do with technology rather than spending a lot of time getting it to all work together," he said.

While Microsoft used to look at development from a PC-centric point of view, in this new era, Microsoft sees the Internet as being at the center.

The Windows Live Web services platform needs to increase the number and quality of services it offers to attract users and increase usage, and has to optimize infrastructure and significantly increase the seamlessness of its services across multiple PCs and other devices, Ozzie said.

Microsoft will also monitor the rate of adoption of its services and service-connected offerings, the ecosystem growth rate, the application attach rate and the device attach rate, he said. "As we dramatically reduce the cost and complexity of using multiple devices, the revenue opportunity is largely additive," he said.

Also, Ozzie emphasized that in the future, Windows Live would be the hub for the rest of the services that Microsoft rolls out across the company, from Windows Live ID to Windows Live Mail.

"So, in summary, I believe a fundamental transformative shift to services is appropriate for all technology companies; there is a conceptual model that brings together desktop and services offering under our Windows Live services platform; and solid metrics can and will be used to manage products and measure returns and investments," Ozzie said.

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Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at www.eweek.com.


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