Dell on Retailer Signing Spree

By Sara Driscoll  |  Print this article Print


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PC giant signs the largest retailer in Europe to sell Pcs and notebooks

Dell has signed a deal with Europe's largest retailer, Carrefour, to sell notebooks and desktops in stores starting January.

Carrefour is the second largest retailer in the world, after Wal-Mart, with whom Dell already has an agreement. Carrefour has supermarkets and hypermarkets in more than 30 countries around the globe, including most of Europe, as well as China, Japan and South America, although this deal is understood to be in France, Spain and Belgium.

Dell has been very aggressive in the retail sector, signing deals with Staples just weeks ago and with mobile retailer Carphone Warehouse in the U.K. recently. Also last week the vendor signed online shop retailer Shoplet as an outlet.

In a statement to Channel Insider, Dell said: "Once the agreement is finalised, Carrefour Group will become the first mass merchandiser in Europe to sell Dell notebook and desktop computers. Further details will be announced once they are available. This agreement will enable consumers to have greater access to Dell products in an environment where they can experience the look and feel of the products before purchasing."
Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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