Avada, IBM Ink OEM Software DealBy Sharon Linsenbach | Print
Avada Software signs an OEM agreement to package its messaging management software with IBM's WebSphere Application Server Community Edition.
Avada Software has signed an agreement to package and deliver its messaging
management software on
The announcement is part of Big Blue's OEM strategy to partner with ISVs to
deliver open-source solutions based on SOAs (service-oriented architectures),
Under the agreement, Avada will package and deliver
The OEM model can boost partners' revenue by giving them an instant
"value-add" for their customers by providing integration and support
"We are giving ISVs the opportunity to package our stuff into their solution, which they'll deliver as one package under one order," Hanson said.
ISVs benefit from simplified packaging and pricing, he said. The open-source WAS CE is free to download and use, and ISVs can implement WAS CE with their small and midsize business customers' existing technology infrastructure to help the SMBs reuse their existing technology and run their businesses more efficiently, said Haynes.
For ISVs, an OEM agreement with
Avada's applications complement
The agreement also gives Avada greater visibility in the marketplace, said Avada's Chief Operating Officer Peter D'Agosta, and access to a broader geographic market.
"We are a company of 10 people, so obviously people are going to know