'Where's the Wow?' It's on ABC | Channel Insider
Tech Companies
SHARE
Facebook X Pinterest WhatsApp

‘Where’s the Wow?’ It’s on ABC

The mass-market advertising for Windows Vista is here and it’s impressive, according to Microsoft Watch’s Joe Wilcox. Wilcox called the campaign, which he caught during an episode of ABC television’s “Lost,” “approachable and familiar,” like Wendy’s “Where’s the Beef?” The fact that the campaign is quality is something VARs can use to their advantage, even […]

Written By
John Hazard
John Hazard
Feb 9, 2007
1 minute read
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

The mass-market advertising for Windows Vista is here and it’s impressive, according to Microsoft Watch’s Joe Wilcox.

Wilcox called the campaign, which he caught during an episode of ABC television’s “Lost,” “approachable and familiar,” like Wendy’s “Where’s the Beef?”

The fact that the campaign is quality is something VARs can use to their advantage, even though the target audience is consumers.

John Hazard
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

facebook
linkedin
youtube
rss
spotify
x

Company

About us Contact us Advertise with us

Categories

Channel Business Security AI Infrastructure Lists & Awards Resources

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

Terms of Service Privacy Policy California - Do Not Sell My Information