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Maximizer Software Inc.’s latest version of its namesake CRM application capably addresses past versions’ shortcomings in reporting and integration with Microsoft Corp.’s Outlook.

Although Maximizer 8.0, which shipped last month, is a mature product, the addition of reporting and group calendaring in this edition makes it a much better customer relationship management tool for small and midsize enterprises, eWEEK Labs’ tests showed. However, with prices starting at $489 per seat, Maximizer 8.0 presents a substantial investment for a smaller company.

Maximizer 8.0 is fairly inexpensive as a CRM application, but the bill can add up quickly depending on the options purchased. For example, deploying to 30 or more seats or using the version that supports Microsoft’s SQL Server requires purchasing first-year annual maintenance and support, which costs 20 percent of the list price.

The version of the suite that includes Microsoft SQL Server support, an e-commerce engine and a Web portal costs $699 per seat.

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