Video: AVATAR MSP CEO On Tracking Success As a PAX8 Partner

hi there I'm Katie boso from Channel Insider here at Pax a Beyond 2024 and I am joined by Jason Wright CEO of Avatar MSP Jason so great to see you again how you doing I'm doing fantastic and always good to spend time with you and talk about what's going on in the industry how long have you been a Pax a partner so I bought this company 2 years ago and they were already a pack a partner technically I've been working with them now for for 2 years very quickly we sort of deep dove into their engagement model and found it to be high value found their education around the partners in their ecosystem to be very much on point and in depth and then the sales and account management that we got through our rep Nicholas Fetzer is actually our rep he's been our rep from day one so we haven't had any turnover there and we get really high value out of the account engagement with Nick and his team he always knows the right people to bring into the situation whatever the situation may be and that's what really exemplifies a a good partnership so when it comes to talking to other peers about Pax a is it a company that you would advise them to look into as a partner a potential partner absolutely it's kind of like going into heart surgery and and not having sort of the defibrillator to keep your body pump pumping blood throughout an operation they're really the the heart and soul of our operation from from a partnership status not only is it our go to market for licensing but in terms of really understanding programs they really go the extra mile to make sure we understand what programs are in place through these different Partnerships to help us really better sell and better articulate our value so absolutely I would tell folks everybody needs a good distributor Marketplace partner Pax 8 is a level Above the Rest of the market in my estimation can you point to any benchmarks as example in which you've grown with Pax a over the last two years at Avatar absolutely CU we track this pretty closely when we started the business we were spending about 5,000 a month with Pax 8 and it's been roughly 25 months almost 26 months since the acquisition and now we're nearing 50,000 a month in spend with pack Sid so that's a significant update when it comes to the age of AI which is what we're living in right now and the amount of use cases that we're seeing how does pax8 help you to be able to engage New AI related opportunities with your customers well if you look at any Marketplace whether it's Pax 8's Marketplace whether it's Apple Google play any of those stores there's literally hundreds of new AI applications and there's more coming into those marketplaces every day so how can a small business like my own really understand the landscape of the AI Marketplace who's bringing what what features and benefits do we even need to be looking at what are some of the use cases even for a business like ours and so with Pax 8 they've done the due diligence around and vetted out a lot of those use cases they've sort of categorized the applications based on applicability and and use and how it goes to Market and so they've eliminated a lot of the due diligence footwork so we can go to our partner rap and he has a cloud specialist they'll have an AI specialist within their team and they're going to know out of maybe a hundred of the applications in their Marketplace here's two or three you should look at which in terms of time to value for a high growth firm like ours and a CEO is very involved in the business the way I am that eliminates a lot of the leg work that I have to do around it

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