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Windows Phone 7 Launch Disappointing, LG Exec Says

Microsoft’s Windows Phone 7 smartphone is proving an early disappointment, at least according to one LG Electronics executive. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected,” James Choi, a marketing strategy and planning team director for LG Electronics, apparently told […]

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Channel Insider Staff

Jan 18, 2011

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Microsoft’s Windows Phone 7 smartphone is proving an early disappointment, at least according to one LG Electronics executive.

“From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected,” James Choi, a marketing strategy and planning team director for LG Electronics, apparently told the blog Pocket-lint in an interview published Jan. 14.

Nonetheless, Choi added, “We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.” He also felt that the platform’s growth is limited by its “high tier” hardware requirements, and that “once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow.”

The executive declined to offer any sort of sales data, however. LG Electronics has been building initial Windows Phone 7 devices along with Samsung, Dell and HTC.

During this month’s Consumer Electronics Show in Las Vegas, Microsoft executives claimed some 1.5 million Windows Phone 7 devices had been sold to retailers by manufacturers in the platforms’ first few weeks of release. However, the company remains reluctant to share how many of those devices might have found their way into consumers’ hands.

Microsoft is planning a series of Windows Phone 7 updates that will introduce new features like cut-and-paste and tweak apps for better performance. Those updates will also reportedly close a loophole that allowed Windows Phone 7 owners to unlock their devices, according to the team behind the ChevronWP7 unlocking app.

For more, read the eWeek article: Windows Phone 7 Launch Underwhelming, Says LG Executive: Report.

Windows Phone 7 Launch Disappointing, LG Exec Says

Channel Insider Staff

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