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VMware has announced vFabric Data Director, a new platform to deliver a Database as a Service solution for the enterprise.

Announced at the company s VMworld 2011 conference, vFabric Data Director presents a new database provisioning and operations solution designed to deliver a Database as a Service (DaaS) model for the enterprise. VMware s vFabric Data Director is an extension of the company s Cloud Application Platform strategy, said David McJannet, director of cloud and application services at VMware, in an interview with eWEEK. The solution enables IT to control and manage a growing set of heterogeneous databases through policy-based automation, while streamlining application development via a self-service provisioning model for developers to access the database services needed for modern applications.

Built on VMware vSphere, vFabric Data Director will also extend the benefits of virtualized infrastructures to the database tier, enabling optimization of resource utilization for increased operational efficiency and cost savings.

“Enterprises are increasingly challenged to manage the significant growth of data needed for modern applications while supporting critical application development initiatives,” said Tod Nielsen, president of Application Platform at VMware, in a statement. “Today, VMware is advancing its ongoing cloud application platform strategy by delivering innovative data access and management services that more efficiently serve today s applications and establish a foundation for next generation, cloud era applications.”

To address this changing nature of applications including web, cloud, social and mobile platforms — VMware is investing in a complete cloud application platform, including new developer frameworks, application and data services and new cloud based Platform as a Service (PAAS) delivery models that promise to significantly increase developer productivity and operational efficiency while enabling access to the broadest range of infrastructure services from VMware, third parties and the open source community.

Indeed, VMware is advancing the modern cloud application platform, extending the Spring community of Java developers with key framework innovations, delivering a core set of cloud application services including messaging and in-memory data services, and introducing Cloud Foundry, the company s Open PAAS.

To read the original eWeek article, click here: VMware Launches Database as a Service