Ntiva’s The Purple Guys Acquisition Heats Up the MSP Arena

The Ntiva acquisition of The Purple Guys signals creates one of the largest and most specialized MSP organizations.

Written By: Pamela Winikoff
May 7, 2024
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IT services company Ntiva finalized the acquisition of The Purple Guys (“TPG”), a regional IT services firm that under the stewardship of Kian Capital Partners established itself as a formidable MSP operating throughout the Central and Southern United States. The acquisition was finalized last week and signals the emergence of one of the industry’s largest and most specialized MSPs in the country.

The merged company will serve the needs of small, mid-sized, and non-profit organizations. With its expansive geographical footprint and round-the-clock nationwide support bolstered by a workforce of over 800 skilled professionals, the merged company aims to set a new benchmark for client services.

A unified vision for growth and innovation

Steven Freidkin, CEO of Ntiva, reflected on the potential of the merger to enhance services to clients, stating, “Together, we will harness our combined strengths to redefine what it means to be an industry leader, providing unparalleled value to our clients and meaningful jobs to communities throughout the U.S.”

Also emphasizing the strategic nature of the partnership, Kevin Cook, CEO of The Purple Guys, stated, “Joining forces with Ntiva marks a significant milestone in our shared vision of empowering businesses through exceptional IT services. This combination amplifies our capabilities and allows us to offer more comprehensive solutions to new and existing clients.”

A focus on client empowerment and nationwide reach

The new MSP powerhouse is poised to serve clients in navigating future challenges, including cybersecurity threats, digital transformation, and AI initiatives, providing key benefits including:

  • An amplified market presence: Ntiva will have a national footprint, strategically covering key markets throughout the U.S. with an emphasis on serving the needs of the small business community.
  • Client and community empowerment: Through proactive digital transformation initiatives and deploying AI-driven solutions, Ntiva stands ready to fortify clients against evolving challenges, including safeguarding against cyber threats.
  • Cultural alignment: The cultural alignment between the merged companies will be maintained through the leadership of Kevin Cook who joins the board of Ntiva. TPG’s executive team will remain part of the new company, which will continue to be led by Steven Freidkin, Ntiva’s founder and CEO.

Accelerating growth for small and mid-sized companies

As Ntiva and The Purple Guys merge into a unified force, their commitment to client service ushers in a new era of heightened IT solutions and services aimed at smaller, lesser-known companies seeking growth.

The acquisition has also shined a spotlight on the resurgence of the thoughtful merger and acquisition (M&A) activity taking place this year in the technology, media, and telecommunications (TMT) sector as a strategic driver of growth and innovation.

Read about another recent acquisition designed to empower organizations to minimize downtime and swiftly recover from cyberattacks and outages.

thumbnail Pamela Winikoff

Pamela Winikoff is an award-winning corporate communications and writing professional with extensive experience creating marketing, publicity, thought leadership, and other content that enhances public perception and accelerates business growth. She has also ghostwritten hundreds of articles for subject matter experts across numerous industries.

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