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The explosion in popularity around social networks has laid the foundation for entrepreneurs looking to cash in on the Web destinations that are luring millions of users.

bSocial Networks is one of those opportunists. The Conifer, Colo.-based startup is using Facebook, which attracts about 68 million users, to help consumers and small businesses and sell their wares online.

bSocial Co-founder and Co-President Sue Spielman said bSocial’s Market Lodge 2.0 software allows social network users to build their own market places within their profiles.

Once created, Market Lodge users can add more than 1,200 products from the more than 70 vendors participating in the program and invite friends to make online purchases from their storefronts based on their recommendations.


In a system not unlike Amway, Market Lodge will pay Facebook members a 10 percent commission on sales made from their recommendations. Social e-commerce site Fanista employs a similar model for selling CDs and DVDs.

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