Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, and the number of people using such tools for sales purposes is increasing as the technology continues to evolve and users start to understand how to better take advantage of the benefits.

In fact, the way vendors and channel partners are doing social marketing is starting to change a lot, said Michael Dubrall, managing director of Gilwell Group, during the recent "Exploring Social Media & Vendor Marketing Trends — Survey Results" Webinar hosted by Integrated as part of its Trusted Business Advisor Webinar series.

Vendors and partners are having to change the way they meet their customers’ needs, but they’re also communicating with and finding customers differently than before.

>>Click here to read the full story at eChannelLine