SHARE
Facebook X Pinterest WhatsApp

Social Media Changing Solution Provider and Customer Relationships

Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, and the number of people using such tools for sales purposes is increasing as the technology continues to evolve and users start to understand how to better take advantage of the benefits. In fact, […]

Aug 27, 2009
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, and the number of people using such tools for sales purposes is increasing as the technology continues to evolve and users start to understand how to better take advantage of the benefits.

In fact, the way vendors and channel partners are doing social marketing is starting to change a lot, said Michael Dubrall, managing director of Gilwell Group, during the recent "Exploring Social Media & Vendor Marketing Trends — Survey Results" Webinar hosted by Integrated mar.com as part of its Trusted Business Advisor Webinar series.

Vendors and partners are having to change the way they meet their customers’ needs, but they’re also communicating with and finding customers differently than before.

>>Click here to read the full story at eChannelLine

Recommended for you...

Motivair by Schneider Electric Launches New CDUs for AI & HPC
Luis Millares
Dec 15, 2025
Mission Announces New Multi-Product Solutions in AWS Marketplace
Jordan Smith
Dec 10, 2025
CrewAI CEO: Human Trust is Core to Autonomous AI Agents
Jordan Smith
Dec 9, 2025
Sparklight Launches Partner Solutions Program
Jordan Smith
Dec 8, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.