Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

Oracle is, finally, making waves with the on-demand CRM software it acquired when it bought Siebel Systems for $5.8 billion in January 2006.

Oracle is rolling out the next iteration of its namesakes CRM On Demand software—Release 15—that adds new social networking and collaboration features to the software code. It’s also the first inklings of what is to come with Oracle’s next generation Fusion Application suite, expected some time this year.

Oracle co-founder and CEO Larry Ellison demonstrated this latest version of CRM On Demand at the company’s massive OpenWorld user conference in November. The big deal then—and now—is the ability of CRM (customer relationship management) software to pull in social networking and collaboration functionalities through the use of things like object tagging and RSS feeds directly in applications to enable a more collaborative approach to selling.

Read the full story on eWEEK.