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Computer manufacturer Lenovo confirmed that Gianfranco Lanci, the former CEO of Acer, is joining the company as a consultant to help develop and accelerate Lenovo’s worldwide consumer business. The company said he would have a particular focus on Lenovo’s integration of Medion, a German technology company acquired in July by Lenovo to enhance its consumer presence, channels and capabilities in Western Europe. Lenovo said Lanci will work closely with Yuanqing Yang, the company’s CEO, and the rest of Lenovo’s senior leadership team, and he will be based in Italy.

Lanci joined Acer Italy as managing director in 1997 right after Acer acquired the Texas Instruments (TI) notebook division. When he became president for Acer Europe in 2000, he started building a strong European organization. As president of Acer EMEA in 2002, he introduced an innovative channel business model that successfully established record-making profits across Europe, Middle East, and the African markets. Lanci was then nominated as president of Acer Inc. International Operation Business Group (OBG) in 2003. His responsibilities included overseeing all of Acer’s business by coordinating sales and marketing activities in the Middle East, Europe, and America markets.

“As a consultant to us, Gianfranco brings years of expertise and insights to Lenovo that will help us strengthen our growing global consumer business. Talented people are joining Lenovo because of our commitment to the PC industry, outstanding momentum and optimism about the future,” said Lenovo CEO Yuanqing Yang. “We will continue to strengthen our company by building the best global team in the industry.”

Lanci is bringing his expertise to the world’s third largest PC maker during a period of rapid growth for the company. The company recently announced its first quarter earnings, including record global market share (12.2 percent), record quarterly unit sales (more than 10 million units) and gains in virtually every region and product segment, while almost doubling profits year-to-year.

“Lenovo is fully committed to the PC industry. We are very optimistic about its future, while making significant long-term investments in the mobile internet. Because of this, exceptional people like Gianfranco are joining Lenovo. We have the right strategy, innovative products, strong culture, and a talented team,” Yang said. “These key elements of our core competitiveness will help us to continue winning. Therefore, Lenovo is the best working place for talented people.”