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Brand Loyalty Strong for Android

Brand Loyalty Strong for Android Android has won legions of fans, and they are loyal. Almost one-quarter of Americans surveyed said they would buy an Android-based tablet. One out of two existing Android phone owners showed a preference to purchase Android tablets. Bye-Bye Laptop? Twenty-five percent said they are likely to replace their laptop with […]

Written By: Leah Gabriel Nurik

Sep 28, 2010

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Brand Loyalty Strong for Android

Android has won legions of fans, and they are loyal. Almost one-quarter of Americans surveyed said they would buy an Android-based tablet. One out of two existing Android phone owners showed a preference to purchase Android tablets.

Bye-Bye Laptop?

Twenty-five percent said they are likely to replace their laptop with a tablet for both work and personal use. Fifty-six percent said they’d prefer a tablet with embedded WAN and an attached data package instead of paying more for a carrier-agnostic tablet. That could spell trouble for the “BlackPad”, which requires tethering a RIM device for WAN connectivity.

Enterprises Expected to Support Tablets

The consumerization of IT is driving all sorts of devices into business use, and employees expect support for them more and more. It’s no different with tablets – 25 percent of Americans expect their employers to provide access to tablets in the enterprise.

What’s the Benefit?

Can tablets really impact enterprise efficiency and productivity? Americans think so. Among the benefits cited are innovation (18 percent), efficiency, time savings and problem solving (16 percent), and communication, collaboration and productivity (14 percent).

Touch is Nice, but a Keyboard is Better

Touch screens are sexy, but when you’re writing a proposal or coding an application, touch screens can be a headache. Americans agree. Almost 33 percent said a physical keyboard is a crucial tablet component.

Video Conferencing not Mainstream

Video conferencing may seem sleek and high-tech, but people in the market for a tablet don’t care. Only 7 percent were interested in video conferencing features, and, surprisingly, only 4 percent cared about a camera. That’s bad news for Avaya which just released its “Flare” tablet focused on video conferencing. Cisco’s video conferencing tablet release is just around the corner.

The Cheaper the Better

As tablets become more mainstream and more emerge, prices are bound to go down. But, Americans are expecting to shell out a little less than they would for the average selling price of a laptop, with expectations of paying about $300 or less for a tablet.

The Business Case

"As users clamor to bring the latest devices into the workplace, enterprises cannot avoid evaluating the business case for tablet and other new device support," said Willie Jow, vice president mobility, Sybase.

Brand Loyalty Strong for Android

Leah Gabriel Nurik

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