Hey channel insiders, I'm your host Katie Bavoso and welcome to this episode of Partner POV brought to you by Superhum. Grammarly, the AI assistant for communication and productivity is leading the next phase of the AI era with a new look. Uniting the brands and tools of Grammarly, Kod and Superhuman Mail under one brand, the company will now move forward as superhuman, an AI native productivity platform for apps and agents. With the rebrand also comes the launch of their all-new partner program, the Superhum Alliance.
Here to tell us how Superhum is making AI easier to use, reducing friction between intention and execution, and creating new opportunities for partners is the vice president of global partnerships himself at Superhum, Co Mystery. Welcome, Co. Great to see you. >> Good to see you too, Katie. Thanks for having me. >> Thank you so much for being here. Congratulations on such an exciting new launch as the next chapter as Superhum. I'm so excited to dig into it today.
So, let's start by talking about the market shifts that kind of have inspired this relaunch. The AI boom, as you know, has been going on for a couple of years now. Where do you see the market for AI tools going in relation to what customers actually want to get out of these tools? >> It's really interesting to see how fast this entire market has moved and everyone's expectation has shifted dramatically. You know when AI started early on you know you saw a lot of experimentation a lot of excitement around AI and people were doing AI projects for the sake of doing AI projects and now what we're seeing is customers are really shifting over to an accountability era of AI customers are no longer just impressed with AI what they want to do is they're starting to ask the questions around how is it actually delivering measurable outcomes things around how is time saved how are we actually building quality you know, how are we actually accelerating decisions or even building better productivity not at the individual level but really at the team level and I believe the future really belongs to the platforms that drive that repeatability and scalability in business workflows and it's no longer just the feature function it is truly that entire experience when it comes to delivery on AI and the promise of AI >> a promise indeed very exciting to hear your thoughts on that so how do you see AI changing ing the expectations customers have of their technology providers and MSPs. >> It's no longer just the tool.
It's really the adoption of the tool. Now, MIT referenced that 95% of AI projects are failing. [clears throat] And in all honesty, it's really not the failure of the tooling in the majority of those cases. It's really the adoption of the tools. And so when you think about the value customers are looking for is they want a partner that's coming in and helping them adopt those solutions, thinking about ways that they're improving their business processes to become more efficient.
They're also looking to tie that technology to real business workflows and measurable outcomes. And the most important piece out of all of this is not every business works the same. And so that capability of a trusted business partner that can actually help and customize this to their need is going to be that much more critical. And so it's no longer just about getting the tooling, installing the tooling, and customizing that tooling. It's about helping people work differently with AI.
And that's a big shift and a huge opportunity for partners who really lean into that. >> Well, speaking of working differently with AI, there's a lot of noise in the AI productivity market right now. I mean, we've been talking about it even just already in this interview. What's superhumans differentiator and how does that translate into opportunity for your partners? >> We focused on bringing AI to where people work. So much like anybody who's used Grammarly in the past, you knew that Grammarly worked wherever you worked.
And so, think about that same concept, actually taking AI agents and actually delivering it to the surfaces in which you work. And that's really the promise of our new product, which is superhuman Go. And that's becoming this new platform to take historically what was writing assistance to now actually the way in which you work and integrating across all your different platforms. And so now we're building a platform that really serves up agents to connect all of your platforms whether it be Salesforce, Atlassian, Microsoft, and many, many others.
It's really fitting into their daily workflows, whether it be emails, documents, knowledge bases, data. It's making individuals faster and teams more connected. It's helping automate real work and not just generate content. So if you solve for everybody's daily work, [clears throat] you have a huge advantage in the AI market. And that's superhumans met. And for partners, that means real engagement, real usage, real impact, and a real opportunity to build services and agents on top of that.
So partners can now build, extend, monetize solutions on a platform customers actually use every single day. >> It's so practical but so valuable. So when you explain you meet the customers where they actually need to use AI, that in itself is something I find so interesting and I'm sure the rest of your partners and even potential partners agree. So how did you take those shifting market needs into account when building the superhuman alliance partner program?
Yeah, we talked to partners and we heard them. They were saying the exact same thing. We don't need another badge. We want to build capabilities and pipeline. So, we designed the program to do exactly that with customer value really at the heart of the entire program. So, we've moved the program to really focus in on a couple key areas. Fast enablement. We know AI is moving fast. We want to get our partners really up to speed on that. Real co-selling where it really matters.
We want to make sure that we're packaging customer adoption plays where it really matters and then ultimately it's tools to actually build AI service practices around. And so this is really going to empower our partners. What we did with the program was we anchored on four value streams really centered again around the customer value. One is obviously the distribution selling of our products. We want to make sure that we are enabling our partners to know the latest to know how it's actually impacting the value for customers with enablement and predictive incentives.
Secondarily, it's it's about the delivery and the adoption of the products and that's the secondary focus around services. We want to recognize and reward our partners for delivering that capability with our customers. So whether it's just the implementation, it's integration, it's really driving AI productivity services around adoption and expansion. So it really builds for partners who want to build and scale with AI, not just resell software, because that's where the customers really see that value from our partners and that's where that creation of reoccurring value really happens.
And then fourth which is around expansion with so many SAS providers we have to work with today. We want to continue to co-inovate and co-arket with that superhuman promise to help build that trust through compatibility and security. >> What does the combination of all three brands into one partner program mean for channel partners? Essentially, what will they now have access to that maybe they didn't before? So Katie, to answer this question, I think it's important to take a step back and give a little history about Grammarly to why this important opportunity is so great for our partners moving forward.
So Grammarly has been a pioneer in AI assisted writing, helping people improve their writing wherever they work. And it started offering grammar correction and soon expanded into suggesting ways in which you could be more impactful and concise. And this trusted tool has become a reliable companion for many, helping them work more efficiently and effectively. And today, Grammarly is a loved brand worldwide with almost 40 million users that are using the tools every single day.
And now, the company has taken a bold step, reinventing itself as an AI productivity suite. With the acquisition of Kod this year, an intelligent collaboration surface, also the acquisition of superhuman mail, we're now bringing together all of the core areas in which people work. And with this new parent name of Superhum, we're now not just aiming to improve writing anymore. We're actually helping people become more productive overall and across all of the different surfaces in which they work.
And with the launch of the new parent brand, we're excited to introduce the new partner program, which is the superhuman alliance. And this is reimagining the way we're empowering our partners in delivering against this AI productivity promise. Our goal is to build a vibrant network of alliances, not just between Superhum and our partners, but also among the partners themselves. So, just like a true alliance should be, we want to make sure we're creating a community that's built in collaboration and trust.
And we're in this world where traditional vendor and partner relationships are often pretty limiting from an innovation perspective. And we're eager to break that mold together. And there's three real values that you get out of these brands really coming together when it comes to the product. It's one platform now. It's one motion. We help our partners choose the best value and the fit for their customers. They can also now sell service and build on a single experience and that's simpler for them.
It's simpler for their customers and it's a stronger value for them to deliver against to provide that return on investment that customers are looking for. And it also opens up the doors for our partners to solve endtoend productivity and workflow automation. And it's not just one use case anymore. And that's what customers want. They want unified AI, not AI chaos. >> Though AI chaos makes a great band name, we do have to admit. >> So co, speaking of your partners, what kinds of partners or skill sets do you think will rise in importance as AI adoption in general accelerates across the workforce?
Yeah, the value that our partners play moving forward is going to be so critical to a lot of components which we've discussed in regards to adoption. But if we really start to nail this down into I kind of categorize them into four big ones. The first one really is workflow intelligence, right? If we think about the promise of AI and understanding how work gets done for you to automate or to bring AI to to become more productive, that's going to be important for a partner to understand.
Another one is also you can build the greatest solution but the change management component becomes very critical. You are essentially shifting the way that people work and you have to help humans embrace the new way of working in this new world. The third one is customization. So being able to understand what a customer needs, the unique nature in which they work and then ultimately helping build that desired outcome and experience is going to be very important.
And then a lot a lot of this really underpinned with understanding data and governance, right? Keeping everything secure, keeping everything scalable. So when you really start to blend in business process adoption and tech, you're going to lead the market in this space and partners with these capabilities will just become indisposable allies to their customers. >> So co, the superhuman alliance promises to level the playing field for partners of all sizes.
How are you making that vision a reality? >> So, traditionally, I think partnerships are usually associated to a single or handful of brands. And to be honest, limiting a partner's reach and ability to go beyond certain customer bases or even solution areas has been kind of a limiting factor in the past. The approach we're taking with the suburement alliance is actually empowering our partners to be somewhat platform agnostic, right? We're building an experience.
We're empowering our partners to go beyond just the tools and now deliver that ubiquity that Grammarly historically has been delivering on multiple different surfaces, but now actually delivering the AI assistance through agents. And now this is really going to help build opportunities for our partners to expand across different tools and give them access to new functions and departments in a company. And this is really when you start to become a trusted adviser to their customers rather than just be having a tool bias.
Simply put, it means that you don't have to be the biggest partner to win. We believe innovation shouldn't be gated by the partner size or legacy tiers that are traditionally in programs. If you create value, if you build capability, if you show customer success, we want to invest with you. And support isn't tier based, it's momentum based. And we want the hungry partners who are willing to make that investment and innovate with us to really thrive.
And if you can solve customer problems and create value, you can win here, no matter what your size is. So well put and I think that plays really well into this next question that I have for you. The new superhuman messaging also tells partners you're not alone in the AI revolution. So explain to me what does partnership look like in that context? >> So it means that we're building this ecosystem with our partners and not around them. To me partnership means that we're building together, we're launching together, we're learning together.
And when we say we're going to co-sell, we all show up. And AI isn't a oneanddone deployment. It's a journey. And we're working it alongside our partners and customers day in day out. We're combining the strengths of our platform with the expertise of our partner community to really lift the entire ecosystem up. >> So looking ahead, where do you see the biggest opportunities for channel partners to grow and innovate alongside Superhum in the AI productivity market over the next few years?
I know that's probably a long shot to look that far out. Who knows what we're going to see in the next few years, but if you can give me an idea, where do you see the greatest opportunities for them? >> So, customer and industry confusion is at a peak with AI tools. The number of new applications is growing every single day across all sectors. Ubiquity through an experience layer across multiple tools in a platform is what Superhum is going to bring to users and teams.
This will help partners really become trusted advisers and advocates for their customers beyond just tool experts. I believe there's really three major opportunities for our partners in this new world and if in the years to come the first one is onboarding AI onboarding and adoption as a service right so how do you start to design and scale AI use cases across multiple different functions. Secondarily is vertical expertise, right? So vertical and persona expertise when you think about role-based and role specific use cases, tailoring workflows and agents across industry context.
And the third one really being around managing AI automation services, right? So that continuous optimization and workflow innovation and also the creation of new custom agents and the likes of custom workflows. And I think the partners that really start to practice this, who can actually build repeatable offers, will create incredible reoccurring value for their customers. >> It's exciting to hear and I can't wait to find out more. So, speaking of which, where can channel solution providers go to learn more about the superhuman alliance partner program and of course get started with you? >> We're pretty excited about this unique opportunity to help build a new platform with our partners and expand their offerings and services.
We're looking forward to working with all of our partners that are really leading edge in this AI space. So for all of you that are interested, head over to our partner page, join the Superhuman Alliance, plug into our enablement tracks, and let's start building together. And honestly, reach out, tell us your vision, your strengths, what industries you serve, cuz we want to co-create and really build this market with you. And don't forget, stay tuned.
There's a lot more exciting things to come. >> I'm already excited. Thank you so much for your time today, Co. It's been a pleasure speaking with you and getting to learn about Superhum and the Superhum Alliance partner program. And of course, thanks to you at home for joining us. To see more episodes of PartnerPls.com. Once again, I'm Katie Bavoso and I'll see you next time.
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