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Microsoft’s Entertainment and Devices (E&D) Division, responsible for consumer products such as the Xbox and Zune media player, underwent a massive shake-up, with Robbie Bach, the unit’s president, and J Allard, its senior vice president of Design and Development, both stepping down from their current positions. The Entertainment and Devices Division is dedicated to more consumer-centric endeavors, such as the Xbox, the Zune media player and software for mobile devices like the recently released Kin phones.

J Allard’s departure had been preceded by days of rumors, but Bach’s retirement came as more of a surprise to outside observers. J Allard will remain onboard as a consultant to Microsoft CEO Steve Ballmer. Microsoft named two other executives to manage the division’s assets, although the unit’s ultimate structure remains unclear.

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