SaaS sales tracking
A new survey finds SaaS applications providers investing more in sales enablement. A little more than half those polled invested in customer retention programs.
150 out of just over 300 SaaS application providers saw revenue growth of 10% to 50%. Just over 100 had revenue growth of 50% or more.
A full 89% cited new customer acquisition, 59% cited customer renewals and 46% cited up-sell/add-on sales to existing customers.
A total of 84% track Website unique visitors, 66% track new sign-ups and trials, and 56% track conversion rates as well customer acquisition costs.
Eight in 10 (80%) track customer churn, 63% track product usage, 58% track add-on sales and 54% track revenue per user.
Just over half (55%) plan to track customer retention rates, 46% want to track customer health, 45% customer lifecycle and 37% customer acquisition costs. A full 44% say they are not satisfied with their existing SaaS metrics.
Three in 10 (30%) report an increase in churn, while 36% said it decreased.
Well over two-thirds (69%) increased headcount, 58% invested in systems and technology, and just over half (52%) invested in retention programs.
About one-fifth (21%) track customer usage and satisfaction on a daily basis, 29% track it weekly and 29% track it monthly.
Just over a quarter (28%) report increased revenue from up-sell and add-on sales from existing customers, but only 14% report an increase of 40% or more in revenue from these efforts.
Only 27% said half or more of their business comes from free trials, while 38% have no freemium program.