Security company NetRise is abandoning the go-it-alone strategy in its war against hidden software vulnerabilities.
The Austin, Texas-based software supply chain security specialist announced the rollout of its new Discovery Partner Program today.
NetRise bets on the channel to scale software risk management
The initiative is a deliberate shift toward a partner-first business model, aiming to push NetRise’s platform into the mainstream market through a vast network of value-added resellers (VARs), managed security services providers (MSSPs), distributors, consultants, and tech alliances.
The move comes as organizations face increasing pressure to identify and manage risks hidden within software components, firmware, operating systems, applications, and other technology assets.
“Supply chain attacks continue to escalate, and there’s never been a greater need to understand the reach of software supply chain compromises, combined with the ability to identify exposure in your software asset inventory quickly,” said Robbie Robbins, VP of Partnerships at NetRise.
“The Discovery Partner Program reinforces our commitment to a partner-first model while helping organizations reduce software supply chain risk at scale,” Robbins added.
Three-pronged growth strategy
According to NetRise, the Discovery Partner Program is built around three primary areas of focus.
The first centers on expanding channel and distribution relationships through resellers, MSSPs, and distributors.
The second focuses on technology partnerships that integrate complementary cybersecurity solutions and create new business opportunities.
The third targets federal agencies and highly regulated industries through consulting and strategic advisory relationships.
The company says the program is intended to help partners bring software supply chain security capabilities to customers while offering implementation and advisory services around those technologies.
Partner tiers introduced
To incentivize its new army of sellers, NetRise is dividing the ecosystem into two distinct operational tiers based on commitment and capability.
The first tier, Accelerator Partners, consists of specialists who actively invest in technical training and demonstrate steady sales traction.
The upper echelon is reserved for Vanguard Partners, top-tier organizations that blow past revenue targets, possess highly advanced technical chops, and serve as prominent market advocates for NetRise’s technology portfolio.
“Organizations need more than tools. They need strategic and implementation support from those who understand how to operationalize software supply chain security,” said Thomas Pace, co-founder and CEO of NetRise.
Pace said the program combines the company’s NetRise Platform and NetRise Provenance offerings with partner expertise to help customers assess, prioritize, and reduce software-related risk.
NetRise is opening the floodgates for partners to wrap their own professional services around the platform. This includes high-margin offerings like third-party risk reporting, device assessments, threat hunting, penetration testing, and product security as a service.