Datadobi has promoted longtime channel executive Daniel Esposito to vice president of global alliances, tasked with building a worldwide services partner ecosystem focused on unstructured data management.
Datadobi expands services-led partner strategy
In his new role, Esposito will focus on recruiting, enabling, and scaling service partners that can design and deliver comprehensive unstructured data management solutions using Datadobi’s StorageMAP platform.
The company is positioning those partners, including systems integrators, managed service providers, and specialist consultancies, as a missing layer between infrastructure vendors and cloud providers.
“The opportunity is clear: enterprises need data management capabilities that neither storage vendors nor hyperscalers fully address,” said Michael Jack, CRO at Datadobi, in a statement.
“But this market won’t build itself. It requires service partners with deep expertise who can design solutions, not just move boxes,” Jack continued.
Unstructured data has become a growing opportunity for service providers as enterprises struggle to manage file and object data spread across on-premises infrastructure and multiple cloud platforms.
AI initiatives, rising cloud costs, and tighter compliance requirements are driving customers to seek partners that can design data governance and mobility strategies.
That shift is opening the door for MSPs and systems integrators to deliver higher-value services in areas where tooling alone will fall short.
StorageMAP positions Datadobi for unstructured data services growth
Founded in 2010 and headquartered in Leuven, Belgium, Datadobi specializes in unstructured data management software designed to help enterprises understand, move, and govern data across heterogeneous storage and cloud environments.
Its flagship StorageMAP platform is typically deployed alongside major storage arrays and cloud services, providing analytics, data mobility, and lifecycle management capabilities that those platforms do not natively offer.
Rather than competing directly with storage vendors or hyperscalers, Datadobi positions itself as an abstraction layer that helps organizations make informed decisions about where data should live, how it should be protected, and when it should be moved, particularly in large-scale, multi-vendor environments.
According to its website, its technology partners include Dell Technologies, HPE, Infinidat, Wasabi, Microsoft Azure, AWS, Nutanix, and several others.
This approach is becoming increasingly popular for enterprise organizations managing compliance and risk across extensive environments. Datadobi also highlights the AI-readiness implications of leveraging its platform to use data more effectively across the business.
Why Datadobi sees strategic value in unstructured data channel play
Esposito has been with Datadobi for more than nine years, most recently serving as director of strategic partnerships and business development.
During that time, he helped expand the company’s partner strategy beyond OEM relationships to include service-led partners capable of handling complex data transformation projects.
The company touts Climb Channel Solutions, Ingram Micro, Westcon-Comstor, and others as its distribution partners worldwide.
Datadobi said the promotion reflects a broader push to formalize and globalize its approach to service providers, moving from opportunistic partnerships to a more structured alliances model.
“This isn’t about transactional partnerships—it’s about building a category,” Esposito said in a statement. “We’re looking for partners who see the same opportunity we do: a massive gap between what enterprises need for unstructured data management and what’s available today.”