Storage and data management company Everpure has announced that Craig Robertson will be taking over as Head of Partners in EMEA & LatAm.
Based in the UK, Robertson will succeed Geoff Greenlaw, who is retiring.
Everpure puts longtime channel leader in regional role
In his new role, Robertson will lead Everpure’s partner strategy and execution in EMEA and Latin America, working closely with partners to drive mutual growth, expand marketing opportunities, and help customers unlock greater value from their data.
“Craig Robertson has consistently demonstrated his deep understanding of our partner ecosystem. His appointment reflects the strength of our internal talent and our unwavering commitment to driving partner growth across EMEA and Latin America,” said Ricardo Moreno, VP Global Partners, Everpure.
“Robertson is an ideal leader to help partners capitalize on the significant opportunities provided by AI and data management.”
Robertson has been with Everpure for 10 years, holding a number of leadership positions across the company.
Among those roles at Everpure include Director, Partner Sales – UKI; Head of Channel Sales, UK&I; UKI Channel Team Lead; and Channel Account Manager.
“I’m incredibly proud to step into this role at a pivotal moment for Everpure,” said Robertson. “Having built my career here, I know that our partners are intrinsic to everything we do. As we enter a new era where data primacy defines market leaders, our partner community is vital to helping customers modernize their data strategies and unlock real business growth. I’m excited to deepen these relationships across EMEA and LatAm as we shape the future together.”
Data Intelligence expands Everpure’s enterprise AI push
At the Pure Accelerate 2026 conference, Everpure introduced new capabilities to securely accelerate enterprise AI initiatives – anchored by the introduction of Everpure Data Intelligence and updates to the Enterprise Data Cloud.
Everpure Data Intelligence discovers, classifies, and contextualizes enterprise information at its source, adding safety rules and contextual relationships necessary for AI.
The organization also introduced updates to its Unified Data Plane to provide a shared foundation enterprisewide to eliminate performance silos, maximize resource efficiency, and bring cloud-like scaling directly into physical data architecture.