UJET Launching New Channel-Led Global Sales Motion With Google Cloud

UJET, an innovator in AI-powered contact centers, has announced it will launch a new managed service offering and a strategic sales motion with Google Cloud.

The Google Cloud CCaaS by UJET offering brings Google Cloud’s enterprise-grade agentic AI, CX, and contact center solutions to the small- to medium-sized business (SMB) and mid-market sectors through AVANT’s Technology Solutions Distributor (TSD) channel.

“This launch represents a significant expansion of our long-standing relationship with Google Cloud,” said Vasili Triant, CEO of UJET. “Through this managed service approach, we are providing the channel with Google Cloud’s industry-leading, AI-first CX solutions, backed by world-class support and dedicated customer success resources. This motion allows small business and midmarket organizations to easily purchase and adopt the same powerful AI tools used today by the largest global enterprises.”

The offering is designed to bring “Google’s brand recognition, AI innovation, and leadership, along with transactional speed and simplicity to the Trusted Advisor (TA) Channel.” It features:

• Google Cloud CCaaS: Self-service and routing, omnichannel, mobile/digital, conversational insights, analytics, CRM-first and standalone agent desktop.
• Gemini Enterprise for CX: Native Google AI embedded across the end-to-end customer journey.
• Google CX Agent Studio: Low-code/no-code agentic agent builder, supporting shopping and service/support use cases.
• Google Agent Assist: AI coach, next-base action, real-time transcription, and post-interaction summarization.
• White-glove customer success managers and technical support: Value-added services to ensure success for SMB-Midmarket CX buyers.

TAs can now offer Google Cloud CCaaS and the full Gemini Enterprise for CX suite to businesses of any size that seek to leverage Google Cloud’s agentic AI capabilities without requiring large Google enterprise agreements or Google Cloud Platform spend commitments.

“A hyperscaler entering the TSD channel is a turning point for CX. By bringing Google Cloud’s AI-powered platform into the channel exclusively through AVANT, organizations gain both a stable, scalable foundation for innovation and the guidance of a Trusted Advisor to navigate it,” said Andrew Pryfogle, head of CX/AI and Global Education Lead at AVANT. “With Google Cloud’s Gemini-powered CX stack at the core, this is what an AI-first customer experience truly looks like.”

Google Cloud CCaaS by UJET and Gemini Enterprise for CX are currently available through AVANT and its network of TAs.

Partners will be able to offer standalone, over-the-top point solutions, including virtual agents, agent assist, and conversational analytics – providing incremental value to customers on their existing stacks and offering flexibility to move to the end-to-end solution and CCaaS platform in the future.

“Our goal is to make every business agentic and every customer experience streamlined,” said Darshan Kantak, VP, Applied AI, Google Cloud. “By launching this motion with UJET and AVANT, we’re giving SMBs sophisticated AI tools and foundations they need to succeed in the agentic era.”

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