IBM Reveals `New` PartnerWorld Conference

By Sara Driscoll  |  Posted 2008-01-28 Email Print this article Print
 
 
 
 
 
 
 

IBM launches an invite-only conference to take the place of its global PartnerWorld conference.

A new conference has risen from the demise of IBM PartnerWorld, which Big Blue hopes will be more focused on the real business issues facing channel partners.

PartnerWorld, which was the annual global partner conference for IBM that ran for seven years, is no more; instead the vendor has launched the IBM Partner Leadership Conference.

"We looked at PartnerWorld and decided there were two types of attendees at the event: the C-level executives, such as CEOs, CIOs, COOs, and the more technical people, and they both wanted different things," an IBM representative told Channel Insider.

The IBM Partner Leadership Conference will be held April 30 through May 2 in Los Angeles and is invitation-only, according to the representative. "We expect there to be around 1,200 attendees to the Leadership conference, from the 4,000 who attended PartnerWorld last year," he said.  He added that a broad range of partners will be invited, noting that it will not depend on the partner’s size.

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The Leadership conference will focus more on the business of partnering, VAR strategy and how VARs can grow their businesses, including panel debates, breakouts and time with IBM executives, with less emphasis on a deep expertise on products.

However, the representative said IBM is opening up its Systems Group and Software Group university conferences for those who do not attend the Leadership conference.  These two conferences, which provide a deeper technical program, will be held in Los Angeles after the Leadership conference.

"We want to make sure everyone who attended PartnerWorld will still get valuable networking and interaction with the right people," the representative said.

 

 
 
 
 
Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com
 
 
 
 
 
























 
 
 
 
 
 

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