Cisco Turns IP Video Work into Enterprise Offering

By Matthew Hicks  |  Print this article Print


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Teaming with rich-media presentation vendor IVT, the company launches a package for enterprises to run streaming video and video on demand over IP networks.

Cisco Systems Inc. has brought together eight years of its work on internal streaming media and video on demand in a new product offering for enterprises wanting to broadcast video over IP networks.

The San Jose, Calif., company on Tuesday launched its Business Video Solution. The package combines Cisco's routers and switches for managing IP traffic with the company's recommended network architectures, best practices and training tools that are based on its internal Cisco Media Network, used to deliver video, audio and Flash to employees and customers.

The video offering also includes Interactive Video Technologies Inc.'s MediaPlatform 3.0 for authoring and publishing rich-media content. That platform uses a Web interface for capturing video and audio, synchronizing Power Point slides and graphics, editing HTML and navigating.

The combination of Cisco's expertise and IVT's publishing platform targets medium and large enterprises that want to hold large-scale video presentations and events, whether streamed or on-demand, officials at the companies said.

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Matthew Hicks As an online reporter for eWEEK.com, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for eWEEK.com. Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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