SHARE
Facebook X Pinterest WhatsApp

CGS Immersive Launches AI/XR Roleplay Training Platform

Cicero utilizes AI and XR to facilitate immersive roleplay using lifelike personas and real-time feedback in realistic scenarios to train employees.

Written By: Victoria Durgin
Mar 4, 2025
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

CGS Immersive, a division of the global technology and services firm CGS, today announced Cicero, a roleplay training platform created for enterprises who need engaging, flexible, and interactive educational technology for their employees.

Cicero creates lifelike, unscripted roleplay scenarios in minutes

Cicero utilizes AI to facilitate immersive roleplay using lifelike personas and real-time feedback in realistic scenarios. The offering promises to help trainees master the unexpected things that happen in real-life interactions with customers and other business contacts.

“CGS Immersive, like other CGS family companies, is helping clients thrive in dynamic and challenging environments by ensuring excellence in business fundamentals,” said Phil Friedman, the president & CEO of CGS, Inc. “CGS was born a technology company, and Cicero reflects our legacy commitment to developing innovations solving difficult challenges like upskilling employees for the future of work.”

CGS Immersive says the Cicero solution provides the following benefits to users:

  • Rehearse complex tasks: reduce risks in a controlled environment;  
  • Practice safely: gain real-time feedback and develop essential skills without the pressure of a high-stakes setting  
  • Always-on AI coach: deliver personalized guidance 24/7 to help employees upskill faster 
  • Ensure continuous improvement: track individual and team progress, harnessing data-driven insights that empower the identification of improvement areas 
  • Multilingual, scalable, and cost-effective: Cicero is designed to grow with organizations, even at global scale and across different languages and cultures 
  • Accurate and accountable: Cicero facilitates accountability through contextual learning and reconciliation records.

“Traditional workplace training is often generic, costly, and lacking in the real-world context employees need to succeed,” said Doug Stephen, president, enterprise learning division of CGS, Inc. “With Cicero’s hyper-realistic scenarios, businesses can immerse their teams in dynamic, unscripted roleplay simulations for a limitless number of real-world circumstances. The engagement and feedback created with Cicero drives measurable performance improvements and ROI. What normally took teams weeks to develop can now be produced in minutes.”

Platform enables cutting-edge training capabilities for enterprises

Cicero offers unscripted, fully customizable scenarios to upskill employees using hyper-realistic XR-powered workplace settings that can be used across various industries. Custom simulations can be created in minutes by setting the scene, using existing in-house materials, and selecting personas modeled on the five common personality traits: extroversion, agreeableness, openness, conscientiousness, and neuroticism.

Healthcare technology company Medtronic is among the first to deploy Cicero to upskill its sales enablement and surgical education teams.

“The Cicero application is a significant leap forward in surgical training technology,” said Colleen Tully, the senior program manager, learning technology innovation at Medtronic. “Cicero’s XR-enabled roleplays will revolutionize our sales enablement, surgical education and other medical training. We’re excited about Cicero helping us improve healthcare delivery.”

Cicero is available now and joins a vast array of offerings that fall under the CGS umbrella. Channel Insider spoke with newly-appointed COO John Samuel to learn more about the organization in December.

Generative AI and other technologies continue to bring new value to businesses worldwide. Refresh your memory on the biggest AI news of 2024.

thumbnail Victoria Durgin

Victoria Durgin is a communications professional with several years of experience crafting corporate messaging and brand storytelling in IT channels and cloud marketplaces. She has also driven insightful thought leadership content on industry trends. Now, she oversees the editorial strategy for Channel Insider, focusing on bringing the channel audience the news and analysis they need to run their businesses worldwide.

Recommended for you...

June Roundup: M&A Moves Across the Shifting Channel Landscape

Q2 2025 M&A reshapes the channel: HPE, AppDirect, Rubrik, Secur-Serv, and more expand expertise, services, and market reach.

Jordan Smith
Jul 7, 2025
Leadership Roundup: New CEOs Highlight June Moves

June’s top C-suite moves: New leaders at key vendors shaping MSP growth, partnerships, and channel strategy.

Jordan Smith
Jul 2, 2025
Workspan AI Looks to Solve Channel Ecosystem Complexity

Workspan launches Partner Ops AI Teammate to help companies scale GTM efforts, automate partner operations, and empower teams with intelligent tools.

Victoria Durgin
Jun 25, 2025
May Roundup: Mergers and Acquisitions From Around the Channel

Channel M&A accelerates as top firms like Salesforce, Proofpoint & Zscaler boost AI, data, and cybersecurity solutions through strategic acquisitions.

Jordan Smith
Jun 2, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.