Implix Offers GetResponse360 E-Mail Marketing Service

Online marketing solutions specialist Implix announced the GetResponse360 consultative e-mail marketing service, aimed at small to medium-size businesses (SMBs) and designed for organizations that want to improve their e-mail marketing expertise, increase the volume and reach of their programs, and expand the overall effectiveness and return on investment (ROI) of their campaigns. GetResponse360 combines its […]

Written By: Nathan Eddy
Nov 4, 2010
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Online marketing solutions specialist Implix announced the GetResponse360
consultative e-mail marketing service, aimed at small to medium-size businesses
(SMBs) and designed for organizations that want to improve their e-mail
marketing expertise, increase the volume and reach of their programs, and
expand the overall effectiveness and return on investment (ROI) of their
campaigns.

GetResponse360 combines its GetResponse e-mail marketing platform with
customized solutions and support from a team of experts. Services range from
list management, campaign strategy and template design to custom development
and high-volume delivery optimization, with particular focus on advanced
segmentation (an integrated process for applying a wide range of geolocation,
profile and behavioral data to improve response rates) and API
integration and dynamic content (bringing GetResponse capabilities into
customer environments to increase operational efficiency and ROI, and enable
automatic, targeted e-mail messaging).

Other features include campaign automation, transactional e-mails, split
testing, and related feature-based improvements and social media integration to
expand reach and increase engagement. The stand-alone GetResponse360 system has
been engineered to offer reliable, high-volume sending capabilities and
Response Expert oversight of the following services: ISP relationship
management, dedicated IP addresses, external reputation monitoring, and 24/7
deliverability monitoring and escalation.

Advanced segmentation allows users to create groups based on location, response
and profile data from sign-up forms and surveys, while the automated campaigns
feature lets users set up auto-responders, follow-up messages and e-mail
remarketing campaigns. In addition, split tests let businesses create up to
five messages, with various personalization techniques, subjects and styles.
GetResponse will test each version, then select and send the best. Businesses
can also use the GetResponse API to
integrate their e-mail marketing platforms with external applications such as
shopping carts, transactional platforms or CRMs.

Implix CEO and founder of GetResponse Simon
Grabowski said today’s busy consumers are responding to Websites, social media
and e-mail campaigns more than ever before, and SMB marketers are reacting by
ramping up their e-mail marketing initiatives. He cited a recent Forrester
study that found budgets for e-mail marketing are expected to balloon to $2
billion by 2014.

"But many of these companies can’t afford to hire more staff or use social
media experts. As a result, they need to do more with less and get more ROI
from their efforts," he said. "With almost 12 years of experience and
a 99 percent deliverability ratio, GetResponse is uniquely qualified to provide
consultative services and support to these businesses, regardless of size or
expertise. It’s the next level of e-mail marketing ROI."

 

Recommended for you...

Video: Q2 2025 Channel Insights and Trends with the Channel Insider Editorial Team

A fast-paced editorial recap of Q2 2025 in the IT channel covering leadership shakeups at Kaseya, layoffs at Intel, federal obstacles pausing major acquisitions, AI adoption slowdowns, quantum security threats, evolving partner programs, and global economic tensions.

Katie Bavoso
Jul 17, 2025
XTIUM CEO and EMEA Leader on Global Business Opportunities

Global MSP XTIUM formally expands into EMEA with HQ in the Netherlands, unifying services for regional growth and global IT support.

Video: Inside MSP Owners Group: Juan Fernandez’s Vision for MSP 5.0, Rollups, and Employee Ownership

Juan Fernandez shares why he started the newly formed MSP Owners Group and what makes his rollup MSP different from others.

Katie Bavoso
Jul 2, 2025
Video: How Servix Solved Brado’s Remote Logistics IT Challenges with Scale Computing Edge Clusters

Discover how Servix and Brado tackled remote IT infrastructure challenges using Scale Computing edge solutions.

Katie Bavoso
Jul 1, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.