Breach Secure Now is launching its AI Risk to Adoption Program℠, a new channel-focused offering designed to help managed service providers guide small and midsize businesses from unmanaged AI use toward secure, structured adoption.
Art Gross, founder and CEO of Breach Secure Now (BSN), said MSPs are well-positioned to lead those conversations because AI risk naturally fits with the cybersecurity advisory role many providers have spent years building.
“MSPs are in the exact same spot they were before,” Gross told Channel Insider. “They have to educate clients on those risks because, as an MSP, I can’t protect you without [us both] taking some steps to protect you.”
Breach Secure Now targets the SMB AI governance gap
The AI Risk to Adoption Program℠ is aimed at SMB leadership teams, including CEOs, operations leaders, and HR executives.
Through the program, MSPs can bring clients into BSN-led sessions that explain AI risk, conduct an AI Risk Assessment, review results, align leadership on priorities, and define next steps for adoption.
Those next steps may include approved AI tools, acceptable use policies, employee training, prioritized use cases, and controlled pilots. BSN says the program is designed to move organizations from experimentation to measurable outcomes within 90 days.
Gross told Channel Insider he believes adoption in the SMB market remains stalled because many business leaders know AI is important, but do not know how to operationalize it safely.
“At the SMB level, they’re waiting for MSPs. They’re waiting for somebody to guide them towards AI adoption,” Gross said.
Gen AI Certification required for participating MSPs
To participate, MSPs must complete BSN’s Gen AI Certification and AI Bootcamp. Once certified, partners can launch the program with clients while BSN provides structure, content, assessment tools, and support from the Breach Secure Now partner success team.
The program also connects to BSN’s broader AI Adoption Suite℠, which includes AI training, AI cybersecurity training, AI tools training, role-based training, a 90-day workbook, and policy templates.
“We’re selling through MSPs, but we’re the knowledge base. We know we’re the experts and the thought leaders on this. Let us talk to those clients for you as you build this,” Gross explained.
Organizations that want to continue beyond the initial engagement can use the BSN Platform to reinforce and execute at scale.
Gross said the goal is not to make every MSP an AI application expert, but to help providers build a practical foundation for client adoption.
“You don’t have to be a ChatGPT AI expert or Copilot expert to roll out Copilot,” Gross said. “Just get it in their hands, and you can build a very simple practice very similar to Microsoft 365.”
MSPs face pressure from emerging AI consultants
For MSPs, BSN is framing the program as both a client protection strategy and a growth opportunity.
Gross warned that MSPs risk losing strategic influence if they wait too long to engage clients on AI. He compared the moment to previous technology shifts where outside consultants moved between MSPs and their customers.
Gross himself is an MSP owner, and he said the AI adoption era feels similar to when he worked with healthcare clients in the early days of HIPAA compliance needs and a growing demand for electronic health records.
Then, he said, MSPs faced stiff competition from integration consultants and compliance experts who promised clients help in modernizing at a time when many MSPs seemed unprepared to do so.
“If the MSPs aren’t leading these clients, someone else is going to have that client’s ear,” Gross said.
Security remains a crucial component of managed services portfolios
The evolution of managed services over the past decade continues to provide best practices for how MSPs can leverage current innovation to grow their own offerings.
“If you think about it, it’s very similar to SAT 10 years ago. You know, MSPs were still mostly in cloud and managed services. And I heard from them, ‘I don’t really want to get into security. I’m not a security expert. I don’t want that risk,” Gross said.
Of course, security services, at least at a foundational level, are now table stakes for most organizations.
As technology evolves, applying those security practices to new areas, like AI adoption and related governance concerns, will be an important part of growth moving forward.
Breach Secure Now is aiming to help its partners and their customers accelerate that growth securely.