SHARE
Facebook X Pinterest WhatsApp

VMware Launches Solution Exchange Cloud, Virtualization Marketplace

VMware is joining a number of other virtualization and cloud vendors in trying to leverage online marketing muscle to expand its customer base, while offering new products to its partners and developers. On Jan. 25, VMware officially launched its Solution Exchange, an online virtualization and cloud marketplace that is designed to help customers, partners and […]

Jan 26, 2012
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

VMware is joining a number of other virtualization and cloud vendors in trying to leverage online marketing muscle to expand its customer base, while offering new products to its partners and developers. On Jan. 25, VMware officially launched its Solution Exchange, an online virtualization and cloud marketplace that is designed to help customers, partners and developers locate and purchase VMware-certified products.

VMware’s new marketplace follows closely on the heels of the Red Hat Enterprise Virtualization 3.0 (RHEV 3.0) offering from Red Hat. VMware Solution Exchange shares many similarities with Red Hat’s marketplace, and both offer copious amounts of information about each respective company’s products and associated partner products.

Pitched as a new way for customers to find solutions for the public and private cloud, the VMware Solution Exchange offers a method for partners and developers to feature products that are part of the VMware ecosystem.

"We are offering our robust partner network a new and centralized marketplace to promote their solutions and directly connect with customers," Parag Patel, vice president of VMware’s Global Strategic Alliances, wrote in a statement.

While the new market place will prove advantageous for VMware partners, one may question how IT customers will benefit.

From VMware’s point of view, customers have as much to gain as VMware partners. “For customers, our goal is to empower them to quickly and easily find the resources they need to make purchasing decisions to accelerate their journey to the cloud," Patel said.

The launch of VMware’s marketplace couldn’t come at a better time, especially after VMware reported a 67 percent increase in profits for its latest quarter (please see VMware Reports 67 Percent Profit Increase). At this time, VMware is at the top of its market, and maintaining and growing market share should be in the company’s top priorities. A marketplace that helps build out the VMware ecosystem, while encouraging cloud adoption, can only help the company to remain relevant in the burgeoning cloud market space.

VMware’s adoption of a marketplace methodology will not only help the company promote its various cloud, virtualization and management products, but also help smooth the sales process for its customers and partners.

To read the original eWeek article, click here: VMware Opens Cloud, Virtualization Marketplace

Recommended for you...

SailPoint Intros Accelerated Application Management Solution
Jordan Smith
Aug 22, 2025
ConnectWise Partners with Proofpoint on Security in Asio
Jordan Smith
Aug 22, 2025
RegScale CRO on Channel Growth in Risk & Compliance
Victoria Durgin
Aug 22, 2025
Manny Rivelo on Evolving Channel & How MSPs Can Get Ahead
Victoria Durgin
Aug 20, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.