AWS to Cut Hundreds of Sales, Marketing, and Store Tech Jobs

Hundreds affected by Amazon layoffs as company reallocates resources to key sectors in strategic move.

Written By: Pamela Winikoff
Apr 15, 2024
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Amazon Web Services (AWS) has announced significant restructuring measures affecting its global sales, marketing, and physical stores technology teams. The tech giant plans to cut several hundred roles across these three divisions to streamline its operations and concentrate efforts on key strategic areas.

Redundancies in several job families, such as program management and sales operations, have contributed to the decision for layoffs. “These decisions are difficult but necessary as we continue to invest, hire, and optimize resources to deliver innovation for our customers,” Amazon spokesperson Duncan Neasham said in a statement.

Embracing digital training and technological shifts

As part of its restructuring efforts, AWS is shifting its training approach towards digital platforms and external partnerships, prioritizing self-serve digital training and collaborating with AWS Training Partners for instructor-led training. This shift in focus will primarily impact roles within the training certification and sales operations teams.

Read more about the shift in focus companies are taking today to ensure top technology skills and competencies in the workplace, according to Upwork.

The company also disclosed layoffs within its physical stores technology team, citing a strategic shift in technology usage within both Amazon’s and third-party stores. Also commenting on the layouts, Matt Garman, AWS senior vice president, offered, “We operate in an incredibly fast-moving industry, and it is important that we stay agile as an organization.”

Recognizing the impact on the company’s employees, he added, “The changes we are making are preparing the organization for the future, aligning with our strategy and priorities, and reducing duplication and inefficiency. I recognize the effect this has on every individual impacted.”

Despite the restructuring and layoffs, AWS remains a dominant force in the cloud computing landscape. As the world’s leading cloud provider with a 32% global market share, the company continues to drive innovation and growth. While maintaining its market leadership, AWS is navigating through challenges posed by competitors such as Microsoft Azure and Google Cloud, both experiencing accelerated growth.

Commitment to driving future growth

The job cuts are expected to take place in regions around the world. U.S. employees will receive pay and benefits for at least 60 days, outplacement job search support, access to transitional health benefits, and severance payments.

AWS’s restructuring initiatives reflect a proactive approach to adapting to changing market demands, optimizing operational efficiency, and fostering a resilient workforce capable of driving future growth and success.

thumbnail Pamela Winikoff

Pamela Winikoff is an award-winning corporate communications and writing professional with extensive experience creating marketing, publicity, thought leadership, and other content that enhances public perception and accelerates business growth. She has also ghostwritten hundreds of articles for subject matter experts across numerous industries.

Recommended for you...

Concentric AI Adds Integrations to Data Governance Platform

Concentric AI adds Wiz, Salesforce, and GitHub integrations to boost Semantic Intelligence platform’s AI-driven data governance and security capabilities.

Jordan Smith
Aug 15, 2025
Brivo Launching New Solution to Boost Security Suite

Brivo and Envoy partner to unify access control & visitor management, delivering scalable, compliant, and secure workplace experiences.

Jordan Smith
Aug 13, 2025
GitHub CEO Steps Down as Microsoft Tightens AI Integration

GitHub CEO Thomas Dohmke to step down in 2025 as Microsoft moves platform into CoreAI, deepening its role in the company’s AI development strategy.

Allison Francis
Aug 13, 2025
Backblaze CEO on GTM Strategy & AI Demand on M&E Datasets

Backblaze CEO on record growth, AI and M&E wins, and how new products and partnerships are driving enterprise cloud storage adoption.

Jordan Smith
Aug 13, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.