News and Trends
SHARE
Facebook X Pinterest WhatsApp

Symbol Appoints RFID Sales Chief to Top Channel Post

Symbol Technologies appointed Aug. 23 Sanford “Sandy” Preizler, former head of RFID sales, to lead its channel effort as products and channels become more important to each other at the mobility components and solutions manufacturer. Symbol is capping a three-year channel turnaround, growing indirect sales from 45 percent of revenue in 2003 to more than […]

Written By
thumbnail
John Hazard
John Hazard
Aug 28, 2006
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

Symbol Technologies appointed Aug. 23 Sanford “Sandy” Preizler, former head of RFID sales, to lead its channel effort as products and channels become more important to each other at the mobility components and solutions manufacturer.

Symbol is capping a three-year channel turnaround, growing indirect sales from 45 percent of revenue in 2003 to more than 75 percent in 2006, a Symbol official said. Marrying go-to-market strategy with product development has been a key, Preizler told Channel Insider.

“An example of that is the MC70 Enterprise Digital Assistant we introduced this year,” he said. “This rugged EDA enabled partners who work in verticals like health care, field sales and field service to offer a multimode device that could withstand more rigorous environments than previous products in the EDA family.”

Symbol’s Wi-NG architecture and to-be-released “ruggedized” mobile reader are further examples, he said, of technological innovation with partners’ businesses in mind.

Pointer Symbol launches RFID training for VARs. Click here to read more.

Preizler, a former channel executive at Cisco Systems who served as head of Symbol’s RFID sales since March 2005, redefined the go-to-market strategy for RFID at the Holtsville, N.Y., manufacturer, Symbol officials said in a statement.

thumbnail
John Hazard

Recommended for you...

thumbnail
DoiT & Ingram Micro Team on FinOps for AWS Partners
Channel Business
DoiT & Ingram Micro Team on FinOps for AWS Partners
Victoria Durgin
Nov 13, 2025
thumbnail
ACTO Debuts Partner Solutions Marketplace
Channel Analysis
ACTO Debuts Partner Solutions Marketplace
Jordan Smith
Nov 11, 2025
thumbnail
ConnectWise Announces Asio Platform Enhancements
Helpdesk, ITSM & Other Tools
ConnectWise Announces Asio Platform Enhancements
Jordan Smith
Nov 11, 2025
thumbnail
How Exterro & Partners Target Need for Unified Governance
Channel Analysis
How Exterro & Partners Target Need for Unified Governance
Victoria Durgin
Nov 10, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

facebook
linkedin
youtube
rss
spotify
x

Company

About us Contact us Advertise with us

Categories

Channel Business Security AI Infrastructure Lists & Awards Resources

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

Terms of Service Privacy Policy California - Do Not Sell My Information