SHARE
Facebook X Pinterest WhatsApp

Small Business Demand to Drive Intuit Gains

NEW YORK, Sept 12 (Reuters) – Intuit Inc (NASDAQ:INTU), which makes personal finance applications like Quicken and TurboTax, will likely gain from a growing demand by small businesses for accounting software, according to the Sept. 13 issue of Barron’s. The market for smaller business software is underserved and could be worth as much as $30 […]

Sep 13, 2010
Channel Insider content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

NEW YORK, Sept 12 (Reuters) – Intuit Inc (NASDAQ:INTU), which makes personal finance applications like Quicken and TurboTax, will likely gain from a growing demand by small businesses for accounting software, according to the Sept. 13 issue of Barron’s.

The market for smaller business software is underserved and could be worth as much as $30 billion, according to the report.

Of the 26 million businesses in the very-small-business software market, only four million use Intuit’s QuickBooks accounting software, suggesting ample room for growth, Barron’s wrote, adding that there is also room for cross-selling payroll, billing, credit-card processing and website processing software.

Intuit’s broad brand recognition, a favorable demographic trend of younger people using more technology, and its ability to sell products on-demand over the Internet could also help, according to the report.

Intuit shares trade around 16 times projected fiscal 2012 earnings making them more expensive than the S&P 500’s 12 future multiple. But Intuit’s shares are cheaper than Salesforce.com’s multiple of 77 and Netsuite’s multiple of 90, Barron’s wrote. (Reporting by Clare Baldwin; Editing by Marguerita Choy)
 

Recommended for you...

Motivair by Schneider Electric Launches New CDUs for AI & HPC
Luis Millares
Dec 15, 2025
Mission Announces New Multi-Product Solutions in AWS Marketplace
Jordan Smith
Dec 10, 2025
CrewAI CEO: Human Trust is Core to Autonomous AI Agents
Jordan Smith
Dec 9, 2025
Sparklight Launches Partner Solutions Program
Jordan Smith
Dec 8, 2025
Channel Insider Logo

Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. These resources provide product comparisons, in-depth analysis of vendors, and interviews with subject matter experts to provide vendors with critical information for their operations.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.