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Objectworld Beefs Up Bundles for SMBs

Objectworld, a unified communications software provider, has revealed three product bundles aimed at helping VARs target the SMB sector. The three products—Objectworld UC Server Standard Edition, Objectworld UC Server SIP Edition and Objectworld UC Server CEBP (Communications Enabled Business Process) Edition—are currently available to all of Objectworld’s channel partners, said Martin Suter, the company’s CEO. […]

Written By

Sharon Linsenbach

Jan 24, 2008

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Objectworld, a unified communications software provider, has revealed three
product bundles aimed at helping VARs target the SMB sector.

The three products—Objectworld UC Server Standard Edition, Objectworld UC Server
SIP Edition and Objectworld UC Server CEBP (Communications Enabled Business
Process) Edition—are currently available to all of Objectworld’s channel
partners, said Martin Suter, the company’s
CEO.

"CEBP is an emerging buzzword in the telecommunications industry, but
that’s what Objectworld UC Server has been doing for years now," said
Suter. "We are linking communications to help solve business
problems."

The three bundles are targeted at VARs with varying degrees of experience, he
said. The UC Server Standard edition is designed to integrate with an end
user’s existing legacy PBX system, Suter said, and is ideal for VARs unfamiliar
with UC technology or who simply don’t have a system integrator’s level of
experience.

"This version insulates VARs from the complexities of telephony,"
he said, because solution providers can target SMB customers who already have
dial tone and just want to take advantage of richer communications capabilities. Channel
partners can use this bundle to target any customer with a telephone, Suter said.

The UC Server SIP Edition is aimed at VARs whose small and midsize business
customers want to transition to VOIP (voice over IP) without the time and
integration required to converge existing systems. Mike Quarton,
CEO
of Teoma Systems, an Objectworld platinum partner, said he expects this version
to be popular. "I think [the SIP edition] is going to be very well-received.
It’s a complement to our portfolio, and there is a tremendous amount of
interest in SIP today," he said.

The CEBP edition contains a richer subset of the UC and VOIP functionalities,
said Suter. The combination opens up opportunities for the channel to
give their customers UC experience without having to rip and replace their PBX
technology.

Objectworld Beefs Up Bundles for SMBs

Sharon Linsenbach

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